Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies

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Autor:	J Stringfield, Täpsustamata
Lehekülgede arv:	256, Täpsustamata
Ilmumisaasta:	2022
Kauba ID:	13322056

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Toote kirjeldus: Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies

"Get in the Game is the essential guide for marketers and business executives who seek to fast-track their understanding of gaming and esports, which are among the largest and fastest-growing consumer entertainment platforms yet remain largely opaque to decision makers across all industries. With an emphasis on marketing opportunities and broader education around both the gaming industry and consumer behaviors therein, this book creates a roadmap to understanding and navigating three key misconceptions: understanding who plays games and why, understanding how modern games are created and oriented around the growing world of esports, and where can brands get involved in a smart way with the modern gaming ecosystem. Get in the Game will serve an urgently growing need in the business industry based upon empirically backed "insider" information (from someone who is both an executive in the gaming industry, and a lifelong gamer and trained Sociologist who is intimately aware of the culture of gaming)"--
An essential guide for marketers and execs wishing to integrate their brands with modern games and esports In Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies, decorated gaming and social media research and marketing executive Jonathan Stringfield delivers a roadmap to understanding and navigating marketing and business integrations into the gaming ecosystem: who plays games (and why), how modern games are created and oriented around the world of esports, and where brands can get involved with modern games. This book explains the breadth and depth of the gaming audience, describing the rapidly changing demographics of modern games and the various motivations gamers have for playing games. It also unpacks the history of gaming and how it has impacted the creative processes and output from the industry. Finally, it offers a practical guide for brands wishing to integrate themselves into new gaming environments, with an emphasis on maximizing success for marketers, developers, content creators, and fans. Get in the Game provides: A thorough introduction to why marketers and executives must pay closer attention to gaming, as well as existing roadblocks to understanding the gaming industry Comprehensive explorations of the psychology and motivations of gaming, and implications towards messaging and brand safety. Practical discussions of gaming as a competitive platform or streaming viewing experience. In-depth examinations of gaming ad placements, deep marketing integrations between companies and games, and future directions for the industry and how it relates to the emergence of the metaverse.Perfect for marketing strategists, brand managers, and Chief Marketing Officers, Get in the Game will also earn a place in the libraries of executives seeking to connect with the misunderstood yet largest segment in consumer entertainment.

Üldine tooteinfo: Get in the Game: How to Level Up Your Business with Gaming, Esports, and Emerging Technologies

Kauba ID:	13322056
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,3 x 0,3 x 0,1 m, 0,2 kg
Kirjastus:	John Wiley & Sons Inc
Raamatu keel:	Inglise keel
Kaane tüüp:	Pole informatsiooni
Vorming:	Traditsiooniline raamat
Tüüp:	Täpsustamata
Raamat väljavõttega:	Ei
Autor:	J Stringfield, Täpsustamata
Lehekülgede arv:	256, Täpsustamata
Ilmumisaasta:	2022

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