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Digital Marketing Handbook: Deliver Powerful Digital Campaigns

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Autor:	Simon Kingsnorth
Lehekülgede arv:	288
Ilmumisaasta:	2022
Kauba ID:	15972894

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Toote kirjeldus: Digital Marketing Handbook: Deliver Powerful Digital Campaigns

"Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing and is an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google and Amazon. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analysing your results to maximize performance. Written by a recognized industry expert with over 20 years' experience, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering managing affiliates and partnerships to deliver highly targeted leads and providing customer service that delivers high review scores and builds loyalty, it is accompanied by online presentation slides and interactive tools and templates to be used in practice. It is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns"
Produce engaging B2B and B2C digital campaigns that create impact with this essential guide to digital marketing, written by an industry leader to help marketers in their everyday practice.
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising. The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer's desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance. Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.

Üldine tooteinfo: Digital Marketing Handbook: Deliver Powerful Digital Campaigns

Kauba ID:	15972894
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,02 x 0,16 x 0,23 m, 0,45 kg
Kirjastus:	Kogan Page Ltd
Raamatu keel:	Inglise keel
Kaane tüüp:	Pehme
Vorming:	Traditsiooniline raamat
Tüüp:	Majandusteadus
Raamat väljavõttega:	Ei
Autor:	Simon Kingsnorth
Lehekülgede arv:	288
Ilmumisaasta:	2022

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