All the News Thats Fit to Click: How Metrics Are Transforming the Work of Journalists

"Over the past fifteen years, journalism has experienced a rapid proliferation of data about online reader behavior in the form of web metrics. These newsroom metrics influence which stories are written, how news is promoted, and which journalists get hired and fired. Some argue that metrics help journalists better serve their audiences. Others worry that metrics are the contemporary equivalent of a stopwatch-wielding factory manager. In Desperate Measures, Caitlin Petre offers a rare behind-the-scenes look at how metrics are reshaping the work of journalism. Over a period of four years, Petre conducted a mix of in-depth interviews and ethnographic observation at three sites. The book first shows how metrics tools are designed and marketed, via Petre's research at the prominent news analytics company Chartbeat. Petre then follows Chartbeat's tool into the newsrooms of two of the company's highest-profile clients: Gawker Media and The New York Times. She finds that newsroom metrics are a powerful form of managerial surveillance and discipline. However, unlike the manager's stopwatch that preceded them, digital metrics are designed to gain the trust of wary journalists by providing a habit-forming user experience that mimics key features of addictive games. She details how the ambiguous nature of the data lead journalists to draw seemingly arbitrary boundaries around uses of audience metrics that are either legitimate or illegitimate. And she examines how metrics intersect with existing newsroom hierarchies. As performance analytics spread to virtually every professional field, Petre's findings speak to the future of expertise and labor relations in contexts far beyond journalism"--
From the New York Times to Gawker, a behind-the-scenes look at how performance analytics are transforming journalism today—and how they might remake other professions tomorrowJournalists today are inundated with data about which stories attract the most clicks, likes, comments, and shares. These metrics influence what stories are written, how news is promoted, and even which journalists get hired and fired. Do metrics make journalists more accountable to the public? Or are these data tools the contemporary equivalent of a stopwatch wielded by a factory boss, worsening newsroom working conditions and journalism quality? In All the News That's Fit to Click, Caitlin Petre takes readers behind the scenes at the New York Times, Gawker, and the prominent news analytics company Chartbeat to explore how performance metrics are transforming the work of journalism.Petre describes how digital metrics are a powerful but insidious new form of managerial surveillance and discipline. Real-time analytics tools are designed to win the trust and loyalty of wary journalists by mimicking key features of addictive games, including immersive displays, instant feedback, and constantly updated “scores” and rankings. Many journalists get hooked on metrics—and pressure themselves to work ever harder to boost their numbers.Yet this is not a simple story of managerial domination. Contrary to the typical perception of metrics as inevitably disempowering, Petre shows how some journalists leverage metrics to their advantage, using them to advocate for their professional worth and autonomy.An eye-opening account of data-driven journalism, All the News That's Fit to Click is also an important preview of how the metrics revolution may transform other professions.