Chief: The Life of Lord Northcliffe Britain's Greatest Press Baron

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Autor: Andrew Roberts
Lehekülgede arv: 560
Ilmumisaasta: 2023
Kauba ID: 19016648
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Postkontor

16. detsembrist

TASUTA TARNE al 20 €
199

Omniva pakiautomaat

16. detsembrist

TASUTA TARNE al 20 €
219

Smartpost pakiautomaat

16. detsembrist

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16. detsembrist

399

Tähelepanu! Tarneajad on esialgsed ning selguvad pärast tellimuse vormistamist ja tasumise aega. Lõplik tarnekuupäev on märgitud tellimuse kinnituses.

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Toote kirjeldus: Chief: The Life of Lord Northcliffe Britain's Greatest Press Baron

'Superb...his pages fizz with character and colour' Dominic Sandbrook, Sunday Times 'Scholarly and very readable' Andrew Lycett, Spectator 'Energetic and hugely entertaining' A.N.Wilson, TLS A definitive and compelling biography of Alfred Harmsworth, 1st Viscount Northcliffe (1865-1922), the greatest press magnate in history, the genius who invented modern popular journalism, and against whom all the other great newspaper proprietors must be measured. By the time of his tragically early death at 57 in August 1922, Northcliffe had founded the Daily Mail and Daily Mirror, and had also owned The Times and the Observer. At one point he owned two-thirds of all the titles on Fleet Street. He laid down the essential features of British popular journalism that we see now. He was a tough and uncompromising businessman, but in The Chief Andrew Roberts puts his ruthlessness and wilfulness in the overall context of a life of visionary business skill, journalistic brilliance, distinguished wartime public service and heartfelt patriotism. From a modest background, growing up on the outskirts of Dublin, by 27 he presided over a magazine empire with the largest circulation in the world. He wanted his readers to know that he was on their side, which they instinctively did. He was proud of his populist approach, saw the importance of appealing to both sexes in his pages, and allowed his editors leeway so long as they understood and followed his vision. The formula he created for the Daily Mail is still world-beating to this day. Based on exclusive access to the Harmsworth family archive, The Chief is a compelling and essential portrait of a man who changed the way we learn about the news, and whose influence still resonates today.

Üldine tooteinfo: Chief: The Life of Lord Northcliffe Britain's Greatest Press Baron

Kauba ID: 19016648
Kategooria: Elulooraamatud, biograafiad, memuaarid
Tootepakendite arv: 1 tk.
Paki suurus ja kaal (1): 0,1 x 0,3 x 0,3 m, 0,2 kg
Kirjastus: Simon Schuster Ltd
Raamatu keel: Inglise keel
Tüüp: Elulood
Autor: Andrew Roberts
Lehekülgede arv: 560
Ilmumisaasta: 2023

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Chief: The Life of Lord Northcliffe Britain's Greatest Press Baron
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