Service Management and Marketing: Managing the Service Profit Logic 4th Edition

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Autor:	Christian Gronroos
Lehekülgede arv:	536
Ilmumisaasta:	2015
Kauba ID:	12162273

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Written by a leading pioneer in the field, the revised and updated fourth edition of this successful text examines service management and management in service competition from the point of view of the service profit logic. It focuses on adopting service logic in the management of service firms as well as of product manufacturers which want to become service providers. With a wide base of examples, Christian Gronroos draws on decades of experience to explain how to manage any organization as a service business and move closer to current and future customers. Service logic and service management are all about customer-focused outside-in management, using current academic research and business practice to make organizations more successful in the service-based economy.

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Kauba ID:	12162273
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,4 x 0,3 x 0,1 m, 0,65 kg
Kirjastus:	John Wiley Sons Inc
Raamatu keel:	Inglise keel
Kaane tüüp:	Pehme
Vorming:	Traditsiooniline raamat
Tüüp:	Raamatud ettevõtlusest
Raamat väljavõttega:	Ei
Autor:	Christian Gronroos
Lehekülgede arv:	536
Ilmumisaasta:	2015

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Service Management and Marketing: Managing the Service Profit Logic 4th Edition

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