Sales Management That Works: How to Sell in a World that Never Stops Changing

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Autor: Frank V. Cespedes
Lehekülgede arv: 352
Ilmumisaasta: 2021
Kauba ID: 15907424
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Toote kirjeldus: Sales Management That Works: How to Sell in a World that Never Stops Changing

"In this practical and research-based guide for sales managers, Harvard Business School professor Frank Cespedes offers essential strategies for thriving in an industry that never stops changing. The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data. If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment. In this book, sales expert and professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to: hire the right talent-not just stars, pay and properly incentivize your sales force, improve ROI from your training programs, create a comprehensive sales model that aligns with your strategy, set the right prices, build and manage a multichannel approach. Chock-full of examples, research, guidelines, and diagnostics, Sales Management That Works is the book you need to build a great sales team, create an optimal strategy, and steer clear of hype and fads"--
In this smart, practical, and research-based guide, Harvard Business School professor Frank Cespedes offers essential sales strategies for a world that never stops changing.The rise of e-commerce. Big data. AI. Given these trends (and many others), there's no doubt that sales is changing. But much of the current conventional wisdom is misleading and not supported by empirical data.If you as a manager fail to separate fact from hype, you will make decisions based on faulty assumptions and, in a competitive market, eventually fall behind those with a keener grasp of the current selling environment.In this no-nonsense book, sales expert and Harvard Business School professor Frank Cespedes provides sales managers and executives with the tools they need to separate the signal from the noise. These include how to:Hire and deploy the right talentPay and incentivize your sales forceImprove ROI from your training programsCreate a comprehensive sales modelSet and test the right pricesBuild and manage a multichannel approachBrimming with fascinating examples, insightful research, and helpful diagnostics, Sales Management That Works will help sales managers build a great sales team, create an optimal strategy, and steer clear of hype and fads. Salespeople will be better equipped to respond to changes, executives will be able to track and accelerate ROI, and readers will understand why improving selling is a social as well as an economic responsibility of business.

Üldine tooteinfo: Sales Management That Works: How to Sell in a World that Never Stops Changing

Kauba ID: 15907424
Kategooria: Majandusalased raamatud
Tootepakendite arv: 1 tk.
Paki suurus ja kaal (1): 0,3 x 0,3 x 0,1 m, 0,2 kg
Kirjastus: Harvard Business Review Press
Raamatu keel: Inglise keel
Kaane tüüp: Kõva
Vorming: Traditsiooniline raamat
Tüüp: Raamatud ettevõtlusest
Raamat väljavõttega: Jah
Autor: Frank V. Cespedes
Lehekülgede arv: 352
Ilmumisaasta: 2021

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