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Introduction to Electronic Commerce and Social Commerce 2017 4th ed. 2017

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Autor:	Efraim Turban, Judy Whiteside, David King, Jon Outland
Lehekülgede arv:	435
Ilmumisaasta:	2017
Kauba ID:	15830919

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Toote kirjeldus: Introduction to Electronic Commerce and Social Commerce 2017 4th ed. 2017

This is a complete update of the best-selling undergraduate textbook on Electronic Commerce (EC). New to this 4th Edition is the addition of material on Social Commerce (two chapters); a new tutorial on the major EC support technologies, including cloud computing, RFID, and EDI; ten new learning outcomes; and video exercises added to most chapters. Wherever appropriate, material on Social Commerce has been added to existing chapters. Supplementary material includes an Instructor"s Manual; Test Bank questions for each chapter; Powerpoint Lecture Notes; and a Companion Website that includes EC support technologies as well as online files.The book is organized into 12 chapters grouped into 6 parts. Part 1 is an Introduction to E-Commerce and E-Marketplaces. Part 2 focuses on EC Applications, while Part 3 looks at Emerging EC Platforms, with two new chapters on Social Commerce and Enterprise Social Networks. Part 4 examines EC Support Services, and Part 5 looks at E-Commerce Strategy and Implementation. Part 6 is a collection of online tutorials on Launching Online Businesses and EC Projects, with tutorials focusing on e-CRM; EC Technology; Business Intelligence, including Data-, Text-, and Web Mining; E-Collaboration; and Competition in Cyberspace.the following="" tutorials="" are="" not="" related="" to="" any="" specific="" chapter.="" they="" cover="" the="" essentials="" ec="" technologies="" and="" provide="" a="" guide="" relevant="" resources.=""Chapter 1. Overview of Electronic Commerce.- Chapter 2. E-Commerce: Mechanisms, Platforms, and Tools.- Chapter 3. Retailing in Electronic Commerce: Products and Services.- Chapter 4. Business-to-Business E-Commerce.- Chapter 5. Innovative EC Systems: From E-Government to E-Learning, Knowledge Management, E-Health, and C2C Commerce.- Chapter 6. Mobile Commerce and the Internet of Things.- Chapter 7. Social Commerce: Foundations, Social Marketing, and Advertising.- Chapter 8. Social Enterprise and Other Social Commerce Topics.- Chapter 9. Marketing and Advertising in E-Commerce.- Chapter 10. E-Commerce Security and Fraud Issues and Protections.- Chapter 11. Electronic Commerce Payment Systems and Order Fulfillment.- Chapter 12. Implementation Issues: From Globalization to Justification, Privacy, and Regulation.

Üldine tooteinfo: Introduction to Electronic Commerce and Social Commerce 2017 4th ed. 2017

Kauba ID:	15830919
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,03 x 0,21 x 0,28 m, 1,89 kg
Kirjastus:	Springer International Publishing AG
Raamatu keel:	Inglise keel
Kaane tüüp:	Kõva
Vorming:	Traditsiooniline raamat
Tüüp:	Majandusteadus
Raamat väljavõttega:	Ei
Autor:	Efraim Turban, Judy Whiteside, David King, Jon Outland
Lehekülgede arv:	435
Ilmumisaasta:	2017

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