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Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing

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Autor:	Jane Cunningham, Philippa Roberts
Lehekülgede arv:	256
Ilmumisaasta:	2012
Kauba ID:	14017546

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Toote kirjeldus: Inside Her Pretty Little Head: A New Theory of Female Motivation and What it Means for Marketing

Women make 80 percent of all purchasing decisions and are therefore undoubtedly the largest and most important consumer group, yet women have been poorly understood and badly served by marketing that has operated as if all customers are inherently the same. A deep understanding of the differences between men and women leads to more relevant, meaningful ideas that will contribute significantly to a brand's success. Derived from the latest research on gender, readers will learn that women judge and purchase goods and services by four main codes: altruism, aesthetic, ordering, and affinity. This essentially new approach provides the tools, clear constructs, and case studies to help companies take full advantage of the opportunities offered by gender-based marketing.

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Kauba ID:	14017546
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,03 x 0,3 x 0,4 m, 0,3 kg
Kirjastus:	Marshall Cavendish International (Asia) Pte Ltd
Raamatu keel:	Inglise keel
Kaane tüüp:	Pehme
Vorming:	Traditsiooniline raamat
Tüüp:	Raamatud ettevõtlusest
Raamat väljavõttega:	Ei
Autor:	Jane Cunningham, Philippa Roberts
Lehekülgede arv:	256
Ilmumisaasta:	2012

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