Behavioural Economics: Psychology, neuroscience, and the human side of economics

(0) | Küsimused ja vastused (0)

Täpsustused:

Autor:	David Orrell
Lehekülgede arv:	192
Ilmumisaasta:	2021
Kauba ID:	13489391

Lisainfo

Müüdud

Anname Sulle teada, kui toode on taas saadaval

Teata, kui taas saadaval

Sarnased tooted

Teised on vaadanud

Toote kirjeldus: Behavioural Economics: Psychology, neuroscience, and the human side of economics

The controversial science that claims to have revolutionised economics. For centuries, economics was dominated by the idea that we are rational individuals who optimise our own 'utility'. Then, in the 1970s, psychologists demonstrated that the reality is a lot messier. We don't really know what our utility is, and we care about people other than ourselves. We are susceptible to external nudges. And far from being perfectly rational we are prone to 'cognitive biases' with complex effects on decision-making, such as forgetting to prepare for retirement. David Orrell explores the findings from psychology and neuroscience that are shaking up economics - and that are being exploited by policy-makers and marketers alike, to shape everything from how we shop for food, to how we tackle societal happiness or climate change. Finally, he asks: is behavioural economics a scientific revolution, or just a scientific form of marketing?

Üldine tooteinfo: Behavioural Economics: Psychology, neuroscience, and the human side of economics

Kauba ID:	13489391
Kategooria:	Ühiskonnateemalised raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,3 x 0,3 x 0,1 m, 0,2 kg
Kirjastus:	Icon Books
Raamatu keel:	Inglise keel
Kaane tüüp:	Pehme
Vorming:	Traditsiooniline raamat
Tüüp:	Psühholoogia raamatud
Raamat väljavõttega:	Ei
Autor:	David Orrell
Lehekülgede arv:	192
Ilmumisaasta:	2021

Lisainfo

Toodete pildid on illustratiivsed ja näitlikud. Tootekirjelduses sisalduvad videolingid on ainult informatiivsetel eesmärkidel, seega võib neis sisalduv teave erineda tootest endast. Värvid, märkused, parameetrid, mõõtmed, suurused, funktsioonid, ja / või originaaltoodete muud omadused võivad nende tegelikust väljanägemisest erineda, seega palun tutvuge tootekirjeldustes toodud tootespetsifikatsioonidega.

Teata veast tootekirjelduses

Hinnangud ja arvustused (0)

Behavioural Economics: Psychology, neuroscience, and the human side of economics

Jäta esimene arvustus!

Info ja reeglid

Toote hindamiseks pead olema sisse logitud ja toote Kaup24.ee e-poest eelnevalt ka ostnud.

Hinda toodet

Küsimused ja vastused (0)

Küsi toote kohta teistelt ostjatelt!

Info ja reeglid

Esita küsimus

Teie küsimus on edukalt saadetud. Sellele küsimusele vastatakse 3 tööpäeva jooksul

Kirjutage selle toote kohta küsimus

Küsimus peab olema vähemalt 10 tähemärki

Soovin olla kaasatud aruteludesse, mis käivad toodete kohta, mida olen ostnud

Esitada küsimus Tühista

Soovitame osta koos: Behavioural Economics: Psychology, neuroscience, and the human side of economics

Reklaam

Parimad pakkumised müüjalt Kaup24.ee

Jätka ostmist

Ühiskonnateemalised raamatud

: Demon-Haunted World: Science As A Candle In The Dark, Order-Disorder Paradox: Understanding the Hidden Side of Change in Self and Society, The Rise of Viagra: How the Little Blue Pill Changed Sex in America, It's OK to Be Angry About Capitalism, Heinkel He 111: Luftwaffe Medium Bomber in World War II, Ralph Lauren's Polo Shirt, Form Drawing and Colouring: For Fun, Healing and Wellbeing, Lego Mindstorms Ev3 Discovery Book, Capitalist Realism (New Edition) - Is there no alternative?, SCUM Manifesto, Creative Form Drawing with Children Aged 9-12: Workbook 2, Dictionary of Mechanical Engineering 2nd Revised edition, Boys Will Be Boys: Power, Patriarchy and Toxic Masculinity, Secure Relating: Holding Your Own in an Insecure World, Why We Can't Wait

Queen of Diamonds: An exciting and gripping new crime saga series, Peculiar Rhetoric: Slavery, Freedom, and the African Colonization Movement, Computer Vision: Principles, Algorithms, Applications, Learning 5th edition, How to be an Amazing Teacher, War on Cops: How the New Attack on Law and Order Makes Everyone Less Safe First Trade Paper Edition, Better World Handbook: Small Changes That Make A Big Difference, Story Behind: The Extraordinary History Behind Ordinary Objects (Gift for teenage boys), Tomorrow in Shanghai: Stories, Undivided Rights: Women of Color Organizing for Reproductive Justice Second Edition, Psychology for the IB Diploma Second edition, Apartheid Guns and Money: A Tale of Profit, Victorian Muslim: Abdullah Quilliam and Islam in the West, What Work Is, Being Happy, Raising Happy: The Empowered Moms Guide to Helping Her Spirited Child Bloom, AV-8B Harrier II: The US Marine Corps VSTOL Jet Aircraft