Punters: How Paddy Power Bet Billions and Changed Gambling Forever

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Autor:	Aaron Rogan
Lehekülgede arv:	416
Ilmumisaasta:	2021
Kauba ID:	13335246

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From cheeky high-street bookmaker to billion-dollar business: the incredible story behind Paddy Power's unstoppable rise. Flutter Entertainment, the parent company of Paddy Power, is the largest gambling business in the world. The evidence of that success is visible everywhere, from shop fronts and bus shelters to sporting arenas and smartphone screens. The company's rise to this point has been rapid, but like any gambler worth their salt, Paddy Power has always succeeded in finding an edge. At the outset those innovations were modest, like offering odds on television shows and giving punters money back on losing bets, but as the company's ambition grew, so too did its determination to stay one step ahead of the competition, whatever the cost... Impeccably researched and informed by dozens of insider interviews, Punters is the incredible story of how an unlikely band of misfits and visionaries bet on the future of the gambling industry and won big. But it's also the story of how that victory may have come at an extraordinary cost - to their customers and society at large.

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Kauba ID:	13335246
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,35 x 0,25 x 0,1 m, 0,5 kg
Kirjastus:	Harpercollins Publishers
Raamatu keel:	Inglise keel
Kaane tüüp:	Pehme
Vorming:	Traditsiooniline raamat
Tüüp:	Majandusteadus
Raamat väljavõttega:	Ei
Autor:	Aaron Rogan
Lehekülgede arv:	416
Ilmumisaasta:	2021

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Punters: How Paddy Power Bet Billions and Changed Gambling Forever

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