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Digital Makeover - How L'Oreal Put People First to Build a Beauty Tech Powerhouse: How L'Oreal Put People First to Build a Beauty Tech Powerhouse

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Autor:	B Collin
Lehekülgede arv:	224
Ilmumisaasta:	2021
Kauba ID:	12195195

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Toote kirjeldus: Digital Makeover - How L'Oreal Put People First to Build a Beauty Tech Powerhouse: How L'Oreal Put People First to Build a Beauty Tech Powerhouse

Get an insider’s perspective into how this 110-year old world leader in beauty built on its legacy to transform itself into a digital and tech powerhouse Digital Makeover: How L'Oréal Put People First to Build a Beauty Tech Powerhouse examines L’Oréal’s successful people-driven digital transformation. Professors and authors Beatrice Collin and Marie Taillard set out exactly how L’Oréal turned itself into a digital and tech powerhouse by building on its legacy to reimagine relationships inside the company, and with its customers and partners. Digital Makeover comprehensively describes L’Oréal’s strategy, including: - Maintaining market leadership in the face of disruption - Believing in the transformative power of the organization, its legacy and its people - A social-centric approach to beauty tech, ecommerce and digital services - The company’s successful play for market dominance in China - Case studies that showcase best practices for digital transformation across sectors Digital Makeover is perfect for anyone interested in business strategy, marketing, or digital transformation, as well as businesspeople and leaders from inside and outside the beauty industry, and belongs on the shelves of anyone with an interest in organizational transformation, management, leadership and digital strategies.

Üldine tooteinfo: Digital Makeover - How L'Oreal Put People First to Build a Beauty Tech Powerhouse: How L'Oreal Put People First to Build a Beauty Tech Powerhouse

Kauba ID:	12195195
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,3 x 0,3 x 0,1 m, 0,2 kg
Kirjastus:	John Wiley Sons Inc
Raamatu keel:	Inglise keel
Kaane tüüp:	Pole informatsiooni
Vorming:	Traditsiooniline raamat
Tüüp:	Täpsustamata
Raamat väljavõttega:	Ei
Autor:	B Collin
Lehekülgede arv:	224
Ilmumisaasta:	2021

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