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Stage (Not Age): How to Understand and Serve People Over 60 - the Fastest Growing, Most Dynamic Market in the World

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Autor:	Susan Wilner Golden
Lehekülgede arv:	240
Ilmumisaasta:	2022
Kauba ID:	13335406

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Toote kirjeldus: Stage (Not Age): How to Understand and Serve People Over 60 - the Fastest Growing, Most Dynamic Market in the World

"In the time it takes you to read this, another twenty Americans will turn sixty-five. Ten thousand people a day are crossing that threshold, and that number will continue to grow. In fifteen years, Americans aged sixty-five and over will outnumber thoseunder age eighteen. This change is coming: Nearly everywhere in the world, people over sixty will become the dominant population. Demographers tend to pose the new longevity as a crisis we are not prepared for. And there are serious issues to address in order to serve this population, and society as a whole. But longevity also presents an opportunity for which companies need to develop a strategy. Estimates put the global market for this demographic at $21 trillion across every industry you can think of:entertainment, travel, education, healthcare, housing, transportation, consumer goods and services, product design, and financial services will all benefit if they can figure out a way to serve this market. Stage Not Age is the concise guide to helping companies understand and serve this burgeoning market by focusing on life stage, not age, and identifying the deep diversity of needs within the demographic. It will reset your understanding of what an "old person" is, help identify the systemic barriers to entering the market, and outline ways to overcome them. Best practices of companies that have successfully shifted strategies to reflect the new demographics will show how success can be achieved. Stage Not Age prepares you for an inevitable shift you can't ignore"--

Üldine tooteinfo: Stage (Not Age): How to Understand and Serve People Over 60 - the Fastest Growing, Most Dynamic Market in the World

Kauba ID:	13335406
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,35 x 0,25 x 0,1 m, 0,5 kg
Kirjastus:	Harvard Business Review Press
Raamatu keel:	Inglise keel
Kaane tüüp:	Kõva
Vorming:	Traditsiooniline raamat
Tüüp:	Majandusteadus
Raamat väljavõttega:	Ei
Autor:	Susan Wilner Golden
Lehekülgede arv:	240
Ilmumisaasta:	2022

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Toodete pildid on illustratiivsed ja näitlikud. Tootekirjelduses sisalduvad videolingid on ainult informatiivsetel eesmärkidel, seega võib neis sisalduv teave erineda tootest endast. Värvid, märkused, parameetrid, mõõtmed, suurused, funktsioonid, ja / või originaaltoodete muud omadused võivad nende tegelikust väljanägemisest erineda, seega palun tutvuge tootekirjeldustes toodud tootespetsifikatsioonidega.

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