Luxury wine marketing: The art and science of luxury wine branding

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Autor:	Peter Yeung, Liz Thach
Lehekülgede arv:	300
Ilmumisaasta:	2019
Kauba ID:	15087754

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Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little has been written about the world of luxury wine marketing, explaining how a wine brand can enter that special realm. This book helps to demystify the process by describing how to craft, implement, and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before outlining industry best practice in the building of luxury wine brands. Each chapter is supplemented with a vignette of a successful luxury brand producer, and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world's top wine regions. Written as both a practitioner's guide and as a wine business textbook, Luxury Wine Marketing is a cornerstone reference resource for the business of wine.

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Kauba ID:	15087754
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,3 x 0,3 x 0,1 m, 0,2 kg
Kirjastus:	Infinite Ideas Limited
Raamatu keel:	Inglise keel
Kaane tüüp:	Kõva
Vorming:	Traditsiooniline raamat
Tüüp:	Raamatud eneseharimiseks
Raamat väljavõttega:	Ei
Autor:	Peter Yeung, Liz Thach
Lehekülgede arv:	300
Ilmumisaasta:	2019

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Luxury wine marketing: The art and science of luxury wine branding

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