Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

(0) | Küsimused ja vastused (0)

Täpsustused:

Autor:	Steve Robinson
Lehekülgede arv:	224
Ilmumisaasta:	2020
Kauba ID:	20481878

Lisainfo

Müüdud

Anname Sulle teada, kui toode on taas saadaval

Teata, kui taas saadaval

Sarnased tooted

Teised on vaadanud

Toote kirjeldus: Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

The longtime chief marketing officer for Chick-fil-A tells the inside story of how the company turned prevailing theories of fast-food marketing upside down and built one of the most successful and beloved brands in America. During his thirty-four-year tenure at Chick-fil-A, Steve Robinson was integrally involved in the company´s growth--from 184 stores and $100 million in annual sales in 1981 to over 2,100 stores and over $6.8 billion in annual sales in 2015 and was a first-hand witness to its evolution as an indelible global brand. In Covert Cows and Chick-fil-A, Robinson shares behind-the-scenes accounts of key moments, including the creation of the Chick-fil-A corporate purpose and the formation and management of the now-iconic "Eat Mor Chikin" cow campaign. Drawing on his personal interactions with the gifted team of company leaders, restaurant operators, and the company's founder, Truett Cathy, Robinson explains the important traits that built the company's culture and sustained it through recession and many other challenges. He also reveals how every aspect of the company's approach reflects an unwavering dedication to Christian values and to the individual customer experience. Written with disarming candor and revealing storytelling, Covert Cows and Chick-fil-A is the never-before-told story of a great American success.

Üldine tooteinfo: Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Kauba ID:	20481878
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,3 x 0,3 x 0,1 m, 0,2 kg
Kirjastus:	Thomas Nelson Publishers
Raamatu keel:	Inglise keel
Tüüp:	Majandusteadus
Autor:	Steve Robinson
Lehekülgede arv:	224
Ilmumisaasta:	2020

Lisainfo

Toodete pildid on illustratiivsed ja näitlikud. Tootekirjelduses sisalduvad videolingid on ainult informatiivsetel eesmärkidel, seega võib neis sisalduv teave erineda tootest endast. Värvid, märkused, parameetrid, mõõtmed, suurused, funktsioonid, ja / või originaaltoodete muud omadused võivad nende tegelikust väljanägemisest erineda, seega palun tutvuge tootekirjeldustes toodud tootespetsifikatsioonidega.

Teata veast tootekirjelduses

Hinnangud ja arvustused (0)

Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Jäta esimene arvustus!

Info ja reeglid

Toote hindamiseks pead olema sisse logitud ja toote Kaup24.ee e-poest eelnevalt ka ostnud.

Hinda toodet

Küsimused ja vastused (0)

Küsi toote kohta teistelt ostjatelt!

Info ja reeglid

Esita küsimus

Teie küsimus on edukalt saadetud. Sellele küsimusele vastatakse 3 tööpäeva jooksul

Kirjutage selle toote kohta küsimus

Küsimus peab olema vähemalt 10 tähemärki

Soovin olla kaasatud aruteludesse, mis käivad toodete kohta, mida olen ostnud

Esitada küsimus Tühista

Soovitame osta koos: Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand

Parimad pakkumised müüjalt Kaup24.ee

Jätka ostmist

Majandusalased raamatud

: Sea of Thieves: The Cookbook, Statistics For Dummies 2nd Edition, Secrets of Sand Hill Road: Venture Capital-and How to Get It, RIKAS ISA, VAENE ISA, ROBERT T. KIYOSAKI, Legend Of Zelda, The: Hyrule Historia: Hyrule Historia, Hyrule Historia, Minecraft Basics For Dummies, Market Wizards: Interviews with Top Traders Updated, Beyond Entrepreneurship 2.0, Arduino For Dummies, 2nd Edition 2nd Edition, How to Make Money in Stocks: A Winning System in Good Times and Bad, Fourth Edition 4th edition, Business Model Shifts - Six Ways to Create New Value For Customers: Six Ways to Create New Value For Customers, Spin Dictators: The Changing Face of Tyranny in the 21st Century, AutoCAD 2023 for the Interior Designer: AutoCAD for Mac and PC, I'm Afraid Debbie from Marketing Has Left for the Day: How to Use Behavioural Design to Create Change in the Real World, My Google Chromebook 4th edition

Justice Pursued: The Exoneration of Nathan Myers and Clifford Williams, Atlas of Sustainable Development Goals 2017: from World Development Indicators, Ureases: Functions, Classes, and Applications, Anandamide in Health and Disease, Biocatalysis in Asymmetric Synthesis, Alcohol Licensing Law in Scotland: A Practical Guide 2nd edition, Sea Change: Charting a Sustainable Future for Oceans in Canada, Craft of Science Writing: Selections from The Open Notebook, Expanded Edition Second Edition, Conflicts, Confidentiality and Disclosure: Requirements, Risks and Remedies, Calling Out COVID-19: Business Strategies for Surviving a Pompeii Event, Customer Value Starvation Can Kill: Prevention and Cure, Team Impact: Achieving Twice as Much in Half the Time, Strategies for Attracting, Maintaining, and Balancing a Mature Workforce, International Financial Statistics 2010: Country Notes / Yearbook, IoT Architectures, Models, and Platforms for Smart City Applications