Built to Innovate: Essential Practices to Wire Innovation into Your Companys DNA

"Drive and leverage continuous innovation to meet the challenges of digital disruption, changing markets, evolving customer needs, and increasingly fierce competition A major question on the mind of every business leader today is: What can I do to createextra value for my company and the customers we serve? Built to Innovate takes you through the process of answering this critical question and executing it with skill and precision. It explores the nine essential practices of the world's most innovative organizations-including BASF, Starwood Hotels, Domino's Pizza, Bayer, Marvel Studios, Allianz, and Whirlpool-and demonstrates how to leverage them in real and practical ways. You'll learn how to drive innovation in product design and creative use of technology-as well as "in the weeds" business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. This highly practical guide shows how to: Build your execution and innovation engines Master the innovation perspective Launch the three processes of innovation Engage everyone in innovation Generate ideas from the front lines Empower coaches Create a culture of innovation Catalyze the innovation process Keep the ideas flowing."
Launch your company to the top of its industry by driving and leveraging continuous innovation throughout your organizationIt’s no secret that continuous innovation is the key to seizing and maintaining the competitive edge in today’s increasingly challenging business environment. Unfortunately, the process for achieving this holy grail of business has been a mystery until now.Built to Innovate delivers a proven system for building relentless innovation into your company’s DNA. Professor and former Dean of Executive Education at INSEAD and business innovation thought leader Ben M. Bensaou explores the essential practices of many of the world’s most innovative organizations including BASF, AkzoNobel, Sabanci Group, Recruit Holdings, Ecocem, Starwood Hotels, Domino’s Pizza, Bayer, Marvel Studios, Allianz, and Fiskars and demonstrates how you can leverage them in your own company. This practical guide shows how to: Build your execution and innovating engines. Master the innovating perspectiveLaunch the three processes of innovating. Engage everyone in innovating. Generate ideas from the front lines. Empower coaches. Create a culture of innovating. Catalyze the innovating process. Keep the ideas flowing. You’ll learn how to drive innovating in product design and creative use of technology as well as business activities, such as business model redesign, customer service, distribution, finance, talent development, and sales. The big question on the mind of every business leader today is: What can I do to create extra value for my company and the customers we serve? Built to Innovate provides everything you need to transform your organization into an innovating engine that continually produces new products and processes to generate enormous new value for you and for the customers you serve.