Repackaging Christianity: Alpha and the building of a global brand

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Autor:	Andrew Atherstone
Lehekülgede arv:	320
Ilmumisaasta:	2023
Kauba ID:	17465144

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Toote kirjeldus: Repackaging Christianity: Alpha and the building of a global brand

The story of Alpha is of major significance for understanding the place of religious faith in the modern world, but that story has never been told - until now. Since its launch in 1993, the Alpha movement has evolved from 'supper party evangelism' in the Kensington suburbs into a global brand of Christian outreach. Today, over a million people attend Alpha every year, but the history of its rise to popularity has never been documented. What caused such spiritual renewal in an age of scepticism? And what propelled Alpha into a phenomenon that is recognised across the globe? Alpha is far more than an introductory course to Christianity. At the core of its brand identity is a 'repackaging' of the Christian message for contemporary audiences. Innovation and cultural adaptability are built into Alpha's DNA, one of the chief reasons for its longevity and influence. Nimbly utilising the multimedia and digital revolutions, it has contextualised into cultures and languages across the planet. And led by charismatic, savvy individuals, it has attracted people from across the social spectrum, making waves in national media. Andrew Atherstone leaves no stone unturned as he presents this fascinating history. With exclusive access to original archives, Atherstone recounts the miraculous stories of HTB's early years, the first full account of Nicky Gumbel's conversion, and the strategic decisions that launched Alpha onto the global stage of Christian influence. With sharp historical analysis, Andrew Atherstone uncovers the story of Christian resurgence in our contemporary age.

Üldine tooteinfo: Repackaging Christianity: Alpha and the building of a global brand

Kauba ID:	17465144
Kategooria:	Usukirjandus, religioossed raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,02 x 0,13 x 0,2 m, 0,22 kg
Tüüp:	Raamatud emotsionaalse intelligentsuse arendamiseks
Kirjastus:	Hodder & Stoughton
Raamatu keel:	Inglise keel
Autor:	Andrew Atherstone
Lehekülgede arv:	320
Ilmumisaasta:	2023

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Repackaging Christianity: Alpha and the building of a global brand

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22.03.2022

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Usukirjandus, religioossed raamatud

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Rituaal ja religioon inimsuse saamises, To Know and Love God: Method for Theology (Hardcover), What Should We Do about Members Who Won't Attend?, Introduction to the Greek New Testament, Produced at Tyndale House, Cambridge, Kingdom of God, My Heart Cries Out: Gospel Meditations for Everyday Life, Serpent and the Serpent Slayer, How Can I Support International Missions?, Sculptor Spirit Models of Sanctification from Spirit Christology, God and Galileo: What a 400-Year-Old Letter Teaches Us about Faith and Science, Persevering Power: Encouragement for When You're Oppressed by Life, Gospel According to Eve A History of Women`s Interpretation, Doctrine of Creation A Constructive Kuyperian Approach, Saracen Chivalry: Counsels on Valor, Generosity and the Mystical Quest, Keepers of the Keys of Heaven: A History of the Papacy