Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work

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Autor:	Natalie Nixon
Lehekülgede arv:	224
Ilmumisaasta:	2020
Kauba ID:	12683796

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"Creativity is the source of all innovation, but how can we cultivate it? Natalie Nixon draws on her background in business and the arts to show how we can unlock our innate creativity to produce breakthrough products and services"--
Nixon, a consultant and creativity strategist who helps business leaders apply creativity and foresight, explains how to use creativity leaps to bridge the gap between work and innovation. She describes how to use inquiry and questions as a way of thinking through and processing information, how to use improvisation to build on ideas, and how to use intuition for decision-making, to tap into and increase creativity. She draws on interviews conducted between 2018 and 2019 with people from farming, law, plumbing, architecture, perfumery, medicine, education, technology, and other fields to understand creativity in their work, illustrating how to catalyze inquiry, integrate improvisation, and elevate intuition into work on a daily basis, as well as the relationship between wonder, rigor, and creativity; why community is essential for creativity; forecasting and preparing organizations for the future; how to remix, reframe, and repurpose previous ideas; and making sure the team gets out of the building and visits customers in their own context to see things differently. Annotation ©2020 Ringgold, Inc., Portland, OR (protoview.com)
"Natalie Nixon's new book provides a fresh primer on how to cultivate creativity in the workplace." --Nir Eyal, bestselling author of Hooked and IndistractableToo many people associate creativity solely with the arts, even though to be an incredible scientist, engineer, or entrepreneur requires immense creativity. And it's the key to developing breakthrough products and services. Natalie Nixon, a creativity strategist with a background in cultural anthropology, fashion, and service design, says that in the fourth industrial revolution a creativity leap is needed to bridge the gap that exists between the churn of work and the highly sought-after prize called innovation.Nixon says that since humans are hardwired to be creative, it is a competency anyone can develop. She shows that it balances wonder (awe, audacity, and curiosity) with rigor (discipline, skill-building, and attention to detail), and that inquiry, improvisation, and intuition are the key practices that increase those capacities. Drawing on interviews with fifty-six people from diverse backgrounds--farming, law, plumbing, architecture, perfumery, medicine, education, technology, and more--she offers illuminating examples of how creativity manifests in every kind of work.Combining creativity tools and techniques with real-world stories of innovative people and businesses, this book is a provocation, an inspiration, and an invitation to unleash the innate creativity that lies within each of us. It offers a more dynamic and integrative way to adapt and innovate, one that allows us the freedom to access our full human selves.

Üldine tooteinfo: Creativity Leap: Unleash Curiosity, Improvisation, and Intuition at Work

Kauba ID:	12683796
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,03 x 0,14 x 0,22 m, 0,37 kg
Kirjastus:	Berrett-Koehler Publishers
Raamatu keel:	Inglise keel
Kaane tüüp:	Pehme
Vorming:	Traditsiooniline raamat
Tüüp:	Täpsustamata
Raamat väljavõttega:	Ei
Autor:	Natalie Nixon
Lehekülgede arv:	224
Ilmumisaasta:	2020

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