Autor: | Joel Schwartzberg |
Ilmumisaasta: | 2017 |
Lehekülgede arv: | 128 |
Kauba ID: | 19501893 |
In this indispensable guide for anyone who must communicate in speech or writing, Schwartzberg shows that most of us fail to convince because we don’t have a point a concrete contention that we can argue, defend, illustrate, and prove. He lays out, step-by-step, how to develop one.
Champion Your Best Ideas!Every time you communicate, you're trying to do something, change something, or move someone to action. You're trying to make a point. But the only way to make a point is to have a point. And the surprising truth is, very few communicators know their points or even understand what a point is, rendering them pointless. Communications expert Joel Schwartzberg says a point is not just a topic, an idea, or a theme. A real point is a proposition of value. It's a contention you can propose, argue, illustrate, and prove. In this concise and practical book, you'll learn to identify your point, strengthen it, stick to it, and sell it. Whether you want to improve your impact in speeches, staff meetings, pitches, emails, PowerPoint presentations, or any other communication setting, Schwartzberg's novel approach teaches you how to go from simply sharing a thought to making a difference. Which would you rather do?
Kauba ID: | 19501893 |
Kategooria: | Võõrkeele õppematerjalid |
Tootepakendite arv: | 1 tk. |
Paki suurus ja kaal (1): | 0,01 x 0,14 x 0,22 m, 0,17 kg |
Tüüp: | Võõrkeele õppematerjal |
Kirjastus: | Berrett-Koehler Publishers |
Raamatu keel: | Inglise |
Autor: | Joel Schwartzberg |
Ilmumisaasta: | 2017 |
Lehekülgede arv: | 128 |
Toodete pildid on illustratiivsed ja näitlikud. Tootekirjelduses sisalduvad videolingid on ainult informatiivsetel eesmärkidel, seega võib neis sisalduv teave erineda tootest endast. Värvid, märkused, parameetrid, mõõtmed, suurused, funktsioonid, ja / või originaaltoodete muud omadused võivad nende tegelikust väljanägemisest erineda, seega palun tutvuge tootekirjeldustes toodud tootespetsifikatsioonidega.