Strategy, an ancient pursuit, has evolved through the centuries and in today's business environment applies to all organizations, across all sectors and geographies. The Strategist's Handbook is a collection of the best materials, insights, tools, and templates that comprise the core Strategy course taught in the undergraduate, MBA, Executive MBA, and Post-graduate Diploma programs at the Said Business School, University of Oxford. Each of the best practices, pitfalls to avoid, tools and templates presented in this book has been field-tested and refined for over three decades while working with for profit, not-for-profit, and government organizations, across multiple industries around the globe to help them develop and implement their strategies. The guidance and tools can be applied in small, mid-sized, and large organizations; their application just needs to be scaled accordingly. While this is a practical " book, the tools and approaches presented are based on a solid foundation of well-established theory and extensive research that is also highlighted within each chapter. The contents can benefit those new to " as well as seasoned strategy professionals, current and aspiring senior managers, middle- and front-line managers, functional experts, and strategy consultants.