Selling from Your Comfort Zone: The Power of Alignment Marketing

"Stacey Hall destroys the myth that salespeople must get out of their comfort zone to make a stellar sale by sharing a simple formula for a personalized approach to building collaboration and connection. So many salespeople "sell out" themselves and the products they represent because they are thrust far out of their comfort zone. Taking uncomfortable risks can produce anxiety, especially for women, which in turn affects the self-esteem and confidence that pushes them to achieve their goals. Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Stacey Hall's alignment marketing formula combines both skillsets in an easy-to-follow process for gently expanding women's comfort zone so they can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way. Selling from Your Comfort Zone shifts away from "pushy" and "spammy" sales tactics and facilitates the gradual growth of people's comfort zone by helping them find alignment with their calling, personality traits, and core values"--
You don’t have to betray yourself or your values to close stellar sales. This book introduces a simple formula for a personalized approach to building connections through alignment and problem-solving.So many sales people believe that they have to push themselves out of their comfort zones and compromise their values to sell products. But, as Stacey Hall shows, the comfort zone can actually be a power zone that leads to sales, satisfaction, and success. Selling from Your Comfort Zone shifts away from “pushy” and “spammy” sales tactics and instead shows how you can bring meaning to your role as a salesperson. Hall teaches how to remain in alignment with your calling, with yourself, with what you are selling, with your prospects, and with what you are saying to your prospects. By being aligned with your core values and personality traits, you will have more confidence, energy, and courage to achieve your goals, which greatly increases the chances of success.Studies reveal that while men generally rely on improving and driving outcomes to close sales, women tend to emphasize building connections, shaping solutions, and collaborating. Hall’s Alignment Marketing formula combines both skillsets in an easy-to-follow process for gently expanding your comfort zone to the edge of its safe boundaries. By adopting this approach, you can stay flexible and resilient in the face of problems and objections that all salespeople encounter along the way.