Responsibility Revolution: How the Next Generation of Businesses Will Win

The Inspired Protagonist and Chairman of Seventh Generation reveals the smartest ways for companies to build a better future and pledge to act responsibly, providing ideas and strategies to bring about a socially and environmentally responsible business culture.
Hollender, cofounder of Seventh Generation, a maker of natural household and personal care products, and Breen, editorial director at Seventh Generation, draw on their experience building the green company to offer six essential principles for creating sustainable businesses that benefit society and employees as well as shareholders. Part manual and part manifesto, the book presents insider case stories that hold ideas for building financially, socially, and environmentally sustainable organizations. Some of the companies profiled began as members of the corporate responsibility and sustainability tribe, and others had change forced upon them and now use sustainability as a force for innovation. The book will be of interest to investors, entrepreneurs, consumers, and policy makers, as well as general readers. Hollender is also director of Greenpeace USA and Vermont Businesses for Social Responsibility, and former director of the Social Venture Network. Jossey-Bass is an imprint of Wiley. Annotation ©2010 Book News, Inc., Portland, OR (booknews.com)
How to create a company that not only sustains, but surpasses-that moves beyond the imperative to be "less bad" and embrace an ethos to be "all good" From the Inspired Protagonist and Chairman of Seventh Generation, the country's leading brand of household products and a pioneering "good company," comes a one-of-a-kind book for leaders, entrepreneurs, and change agents everywhere. The Responsibility Revolution reveals the smartest ways for companies to build a better future-and hold themselves accountable for the results. Thousands of companies have pledged to act responsibly; very few have proven that they know how. This book will guide them. The Responsibility Revolution presents fresh ideas and actionable strategies to commit your company to a genuine socially and environmentally responsible business and culture, one that not only competes but wins on values. Points the way for innovators and influencers to generate trust by becoming transparent, elicit people's passion and creativity, turn customers into collaborators, transform critics into allies, rewrite the rules and reinvent business Shows how to build a socially and environmentally responsible yet genuinely good company and an authentic brand Drawing on groundbreaking interviews with real-world change leaders, Hollender and Breen present lessons and insights from the "good company"' parts of big companies like IBM and eBay, trailblazers like Patagonia and Timberland, and emerging dynamos like Linden Lab and Etsy The Responsibility Revolution equips people with the tactics, models, and mind-sets they need to compete in a world where consumers now demand that companies contribute to the greater good.