Landing Page Optimization - The Definitive Guide to Testing and Tuning for Conversions 2e: The Definitive Guide to Testing and Tuning for Conversions 2nd Edition

Provides information on creating profitable landing pages, with information on such topics as user-centered design, uncovering problems, tuning methods, developing an action plan, and avoiding common pitfalls.
Provides information on creating profitable website landing pages, with information on such topics as user-centered design, uncovering problems, tuning methods, developing an action plan and avoiding common pitfalls. Original.
How much more money could you be making with better website and landing page design? The latest edition of this bestselling guide shows you step by step how to test and tune landing pages and dramatically improve your bottom line.With more than 150 pages of new material, this ultimate marketer's resource is packed with practical strategies and tips, as well as eye-opening case studies. Transform your site as you learn how to:-Identity mission-critical parts of your website and their true economic value-Define important visitor classes and key conversion tasks-Avoid the seven deadly sins of landing page design-Deploy powerful neuromarketing techniques to persuade people and move them to act-Make use of best practices for e-commerce and lead generation-Uncover problems with your page and decide which elements to test-Understand the power and limitations of common optimization testing approaches-Develop an optimization action plan and get buy-in from all key players
A fully updated guide to making your landing pages profitableEffective Internet marketing requires that you test and optimize your landing pages to maximize exposure and conversion rate. This second edition of a bestselling guide to landing page optimization includes case studies with before-and-after results as well as new information on web site usability. It covers how to prepare all types of content for testing, how to interpret results, recognize the seven common design mistakes, and much more. Included is a gift card for Google AdWords.Features fully updated information and case studies on landing page optimizationShows how to use Google's Website Optimizer tool, what to test and how to prepare your site for testing, the pros and cons of different test strategies, how to interpret results, and common site design mistakesProvides a step-by-step implementation plan and advice on getting support and resourcesLanding Page Optimization, Second Edition is a comprehensive guide to increasing conversions and improving profits.