Inside the Tornado: Strategies for Developing, Leveraging, and Surviving Hypergrowth Markets illustrated edition

Hypergrowth markets are explained and explored in a book offering specific answers as to how companies can develop markets for their products, how they can sustain this growth, and how they can survive the inevitable downturns. Reissue. 15,000 first printing.
Consultant Moore describes the "tornado" phase of market development, when markets accelerate to triple-digit growth rates, and new product categories spread like wildfire. He then explains how companies can align themselves with the forces driving this development in order to emerge as market leaders once that phase of hypergrowth is past. The volume was originally published in paperback in 1995 under the title Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (Harper Business). The second edition features a new introduction by the author addressing the impact of Internet technologies on business. Annotation ©2006 Book News, Inc., Portland, OR (booknews.com)
In this, the second of Geoff Moore's classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author's note.Once a product "crosses the chasm" it is faced with the "tornado," a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.