Autor: | John Hegarty, Täpsustamata |
Lehekülgede arv: | 128, Täpsustamata |
Ilmumisaasta: | 2014 |
Kauba ID: | 14365476 |
Creativity isn't an occupation, it's a preoccupation. It is at the very core of what makes us human. It's also a fundamental challenge that everyone faces in the modern world, be they in business, in education or a struggling artist or musician. Being creative and innovative and communicating our ideas effectively and persuading others is vital. Who could be better able to demystify and set out some useful, generous advice on how to improve, sustain and nurture creativity than one of the world's greatest advertising creatives and founder of an advertising agency renowned worldwide for its excellence? In this book, John Hegarty takes 50 provocations and themes that lie at the heart of creative thinking. These range from those with complex depths that lie beyond deceptively simple titles such as 'Idea', 'Ego', 'Money' and 'Technology', to others that look at the complexities of modern life, such as dealing with cynics in the workplace, or the best way of getting angry. Hegarty's message is always crystal clear and promotes the benefits of simplifying, thinking boldly and being undaunted by challenges. With this book, when a challenge confronts them, readers will find that one of the great minds in advertising is there to guide them.
Kauba ID: | 14365476 |
Kategooria: | Majandusalased raamatud |
Tootepakendite arv: | 1 tk. |
Paki suurus ja kaal (1): | 0,02 x 0,11 x 0,18 m, 0,24 kg |
Kirjastus: | Thames & Hudson Ltd |
Raamatu keel: | Inglise keel |
Kaane tüüp: | Pole informatsiooni |
Vorming: | Traditsiooniline raamat |
Tüüp: | Täpsustamata |
Raamat väljavõttega: | Ei |
Autor: | John Hegarty, Täpsustamata |
Lehekülgede arv: | 128, Täpsustamata |
Ilmumisaasta: | 2014 |
Toodete pildid on illustratiivsed ja näitlikud. Tootekirjelduses sisalduvad videolingid on ainult informatiivsetel eesmärkidel, seega võib neis sisalduv teave erineda tootest endast. Värvid, märkused, parameetrid, mõõtmed, suurused, funktsioonid, ja / või originaaltoodete muud omadused võivad nende tegelikust väljanägemisest erineda, seega palun tutvuge tootekirjeldustes toodud tootespetsifikatsioonidega.