1

Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Täpsustused:
Autor: Peter Fader, Sarah E. Toms
Lehekülgede arv: 136
Ilmumisaasta: 2018
Kauba ID: 14284091
3627
Müüja: EasyShop 4.4
Lisa korvi
Sinu linn

Omniva pakiautomaat

21. maist

000

SmartPosti pakiautomaat

21. maist

000

Unisend pakiautomaat

21. maist

000

Postkontor

21. maist

000

Kuller

21. maist

399

Tähelepanu! Tarneajad on esialgsed ning selguvad pärast tellimuse vormistamist ja tasumise aega. Lõplik tarnekuupäev on märgitud tellimuse kinnituses.

Omniva pakiautomaat

21. maist

000

SmartPosti pakiautomaat

21. maist

000

Unisend pakiautomaat

21. maist

000

Postkontor

21. maist

000

Kuller

21. maist

399

Tähelepanu! Tarneajad on esialgsed ning selguvad pärast tellimuse vormistamist ja tasumise aega. Lõplik tarnekuupäev on märgitud tellimuse kinnituses.

Müüja: EasyShop 4.4

Teised on vaadanud

Toote kirjeldus: Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

2019 AXIOM BUSINESS BOOK AWARD WINNER Featured in Forbes, NPR's Marketplace, and a Google Talk, The Customer Centricity Playbook offers "actionable insights to drive immediate value," according to Neil Hoyne, Head of Customer Analytics and Chief Analytics Evangelist, Google. How did global gaming company Electronic Arts go from being named "Worst Company in America" to clearing a billion dollars in profit? They discovered a simple truth-and acted on it: Not all customers are the same, regardless of how they appear on the surface. In The Customer Centricity Playbook, Wharton School professor Peter Fader and Wharton Interactive's executive director Sarah Toms help you see your customers as individuals rather than a monolith, so you can stop wasting resources by chasing down product sales to each and every consumer. Fader and Toms offer a 360-degree analysis of all the elements that support customer centricity within an organization. In this book, you will learn how to: Develop a customer-centric strategy for your organization Understand the right way to think about customer lifetime value (CLV) Finetune investments in customer acquisition, retention, and development tactics based on customer heterogeneity Foster a culture that sustains customer centricity, and also understand the link between CLV and market valuation Understand customer relationship management (CRM) systems, as they are a vital underpinning for all these areas through the valuable insights they provide Fader's first book, Customer Centricity, quickly became a go-to for readers interested in focusing on the right customers for strategic advantage. In this new book, Fader and Toms offer a true playbook for companies of all sizes that want to create and implement a winning strategy to acquire, develop, and retain customers for the greatest value. "A must-read."-Aimee Johnson, Chief Marketing Officer, Zillow "The Customer Centricity Playbook offers fundamental insights to point organizations of any size in the right direction."-Rob Markey, Partner, Bain & Company, Inc., and coauthor, The Ultimate Question 2.0 "Peter Fader and Sarah Toms offer transformative insights that light the path for business leaders."-Susan Johnson, Chief Marketing Officer, SunTrust Banks

Üldine tooteinfo: Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value

Kauba ID: 14284091
Kategooria: Majandusalased raamatud
Tootepakendite arv: 1 tk.
Paki suurus ja kaal (1): 0,01 x 0,14 x 0,22 m, 0,18 kg
Kirjastus: Wharton Digital Press
Raamatu keel: Inglise keel
Kaane tüüp: Pehme
Vorming: Traditsiooniline raamat
Tüüp: Majandusteadus
Raamat väljavõttega: Ei
Autor: Peter Fader, Sarah E. Toms
Lehekülgede arv: 136
Ilmumisaasta: 2018

Toodete pildid on illustratiivsed ja näitlikud. Tootekirjelduses sisalduvad videolingid on ainult informatiivsetel eesmärkidel, seega võib neis sisalduv teave erineda tootest endast. Värvid, märkused, parameetrid, mõõtmed, suurused, funktsioonid, ja / või originaaltoodete muud omadused võivad nende tegelikust väljanägemisest erineda, seega palun tutvuge tootekirjeldustes toodud tootespetsifikatsioonidega.

Partnerite pakkumised
Reklaam

Hinnangud ja arvustused (0)

Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value
Jäta esimene arvustus!
Toote hindamiseks pead olema sisse logitud ja toote Kaup24.ee e-poest eelnevalt ka ostnud.
Hinda toodet

Küsimused ja vastused (0)

Küsi toote kohta teistelt ostjatelt!
Esita küsimus
Teie küsimus on edukalt saadetud. Sellele küsimusele vastatakse 3 tööpäeva jooksul
Küsimus peab olema vähemalt 10 tähemärki

Soovitame osta koos: Customer Centricity Playbook: Implement a Winning Strategy Driven by Customer Lifetime Value


Parimad pakkumised müüjalt EasyShop