Written for business entrepreneurs, this handbook details how to improve a business that is already running or take it to the next level. Martin covers setting goals, finding and using time wisely, defining a typical customer, off and online marketing, using press releases, advertising, networking, finding staff, challenge resolution, dealing with money issues, intellectual property, outsourcing, and moving on from a business. Her advice is based on experiences as a corporate business coach. She owns a coaching and coach training business and is the author of The Life Coaching Handbook. Annotation ©2007 Book News, Inc., Portland, OR (booknews.com)
Reveals what business coaching is, how to assess the shape of your business and what steps you need to put in place to grow a successful business. This book is suitable for business entrepreneurs who have achieved the first goal of getting the enterprise up and running.