Provides the reader with a historical context by giving a broad overview of the history and emergence of fashion journalism before moving on to tackle contemporary questions and debates in the field. Illuminates the structural dynamics within fashion journalism by examining how it has proliferated across multiple platforms, tackling emerging questions concerning amateurism versus professionalism and creative versus commercial. Includes interviews and first-person essays from such media professionals as blogger Syed Abbas, podcasters Marc Raco and Rob Sanchez, and editor and co-publisher of Mode and Mode Laura Gardner.