UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions 2nd Revised edition
| Autor: | Jaime Levy |
| Lehekülgede arv: | 332 |
| Ilmumisaasta: | 2021 |
| Kauba ID: | 16098699 |
Toote kirjeldus: UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions 2nd Revised edition
User experience (UX) strategy lies at the intersection of UX design and business strategy, but until now, there hasn't been an easy-to-apply framework for executing it. This hands-on guide introduces lightweight product strategy tools and techniques to help you and your team devise innovative digital solutions that people want.Author Jaime Levy shows UX/UI designers, product managers, entrepreneurs, and aspiring strategists simple to advanced methods that can be applied right away. You'll gain valuable perspective through business cases and historical context. This second edition includes new real-world examples, updated techniques, and a chapter on conducting qualitative online user research.Define value propositions and validate target users through provisional personas and customer discovery techniquesExplore marketplace opportunities by conducting competitive research and analysisDesign experiments using rapid prototypes that are focused on the business modelConduct online user research to gain valuable insights quickly on any budgetTest business ideas and validate marketing channels by running online advertising and landing page campaigns
Üldine tooteinfo: UX Strategy: Product Strategy Techniques for Devising Innovative Digital Solutions 2nd Revised edition
| Kauba ID: | 16098699 |
| Kategooria: | Majandusalased raamatud |
| Tootepakendite arv: | 1 tk. |
| Paki suurus ja kaal (1): | 0,3 x 0,3 x 0,1 m, 0,2 kg |
| Kirjastus: | O'Reilly Media |
| Raamatu keel: | Inglise keel |
| Kaane tüüp: | Pole informatsiooni |
| Vorming: | Traditsiooniline raamat |
| Tüüp: | Täpsustamata |
| Raamat väljavõttega: | Ei |
| Autor: | Jaime Levy |
| Lehekülgede arv: | 332 |
| Ilmumisaasta: | 2021 |
Toodete pildid on illustratiivsed ja näitlikud. Tootekirjelduses sisalduvad videolingid on ainult informatiivsetel eesmärkidel, seega võib neis sisalduv teave erineda tootest endast. Värvid, märkused, parameetrid, mõõtmed, suurused, funktsioonid, ja / või originaaltoodete muud omadused võivad nende tegelikust väljanägemisest erineda, seega palun tutvuge tootekirjeldustes toodud tootespetsifikatsioonidega.
Sooduskoodid kuni -75%* Kaup24 PLUS liikmetele >>
ALEplus kuni -40%* Kaup24 PLUS liikmetele >>