Scaling Conversations: How Leaders Access the Full Potential of People

"Humans scale dialogue successfully up to about six people. The problem is that at a maximum meeting size of five people, it's difficult to get work done quickly when you need to make decisions that affect a lot of people. To get information to the people and appear to be listening to everyone, leaders in every organization resort to scaled communication events like townhalls, group messages, limited focus groups, and social media to attempt to share (and find) information and bring people together. But those strategies aren't always effective; only the loudest are heard in that atmosphere. Leaders need to learn what matters to everyone--especially those employees who don't message everyone on Slack or Microsoft Teams, don't speak up in large group Zoom meetings, or don't participate at virtual town hall events. They need to build customer communities that reach the customers who don't actively use social media, don't respond to most testing surveys, or aren't part of typical focus groups. Scaling Conversations explains why and how leaders must optimize their communication to access the wisdom of the silent majority and how to blend that data with real-time intelligence to make decisions that create unity, increase employee and customer retention, and scale their business."--
Find out what your customers and employees are really thinking with this indispensable resource Scaling Conversations: How Leaders Access the Full Potential of People delivers invaluable strategies for how leaders can make their communications more inclusive and access the voices of those employees who rarely feel empowered to speak up. As constituent numbers scale, leaders have traditionally struggled to make communications a conversation with the entire organization, settling instead for small focus groups, talking at people in town halls, and delivering surveys after the fact. The result is exclusive, narrow decision-making that disengages and under-utilizes talent and human capital. And now, as the remote environment grows, the challenge and imperative for engaging conversations on a wider scale is even greater. Scaling Conversations provides the solution. Having led a remote team for over a decade and having worked with thousands of leaders across North America, Dave MacLeod teaches you how to: Scale your business by listening to the voices that really matter Access and maximize the human capital in your organization Make decisions that create unity and move the group forward Decrease employee turnover caused by poor communication Within these pages, you'll learn how to better facilitate conversations with a wider and more representative array of clients and employees, and not just the loudest ones in the town hall meeting or Slack channel. Perfect for any leader who's responsible for understanding what employees are really feeling and thinking, Scaling Conversations also belongs on the bookshelves of anyone who wants to learn how to discover what the “silent majority,” who are often drowned out by the loudest people in the room, actually believes.