Recently, the number of products on “Pigu” reached 15 million; now the assortment includes 8.3 million. The e-commerce company “PHH Group,” which operates platforms such as “Pigu.lt,” “220.lv,” “Kaup24.ee,” and “HobbyHall.fi,” is initiating major changes. After thorough analysis, it has decided to reduce the number of products from Chinese sellers on its marketplaces by more than 80%. These changes will take effect this week. “In the past, we focused too much on the quantity of products and expanding the assortment, rather than on customer value. Today, it’s clear that quality and the customer experience must come first. Therefore, we are removing products that raise concerns about quality or delivery timelines,” says Dainius Liulys, CEO of “PHH Group.” This strategic move—assortment optimization—is part of a broader quality improvement program aimed at strengthening customer trust, ensuring fast delivery, and high product quality. According to Liulys, the decision is based on a comprehensive review using both internal teams and AI-based analysis tools. Previously, “Verslo žinios” reported that the company was undergoing a period of transition: Dainius Liulys, one of the company’s shareholders and founders, returned to lead “Pigu,” and top management was being reshuffled. “The formula for success in e-commerce remains unchanged—good prices, a broad but valuable assortment, and fast delivery. We are steadily returning to this formula: strengthening quality, rebuilding trust, fostering sustainable partnerships with sellers and suppliers, and keeping promises—these are the cornerstones of our renewed strategy. Our shareholders fully support this direction,” Liulys emphasizes. According to him, in recent months the group has taken significant steps—strengthening quality control mechanisms, accelerating product delivery in all markets, and now it's time to optimize the product offering. “These strategic changes will also benefit the sellers. Raising the bar on quality control will help those offering quality goods—making their offers more visible. Quality standards are being reviewed not only in the assortment but also in the post-purchase phase, as poorly performing sellers harm not only themselves but the entire platform ecosystem,” Liulys highlights. Only Verified Partners Remain Earlier this year, “Verslo žinios” reported that in just over a year, the number of products on the “Pigu” platform had doubled—from 3 million to 6.14 million—and recently it had peaked at 15 million. Currently, the e-commerce platform offers 8.3 million products, with the most significant cuts made to items from Chinese sellers. However, based on customer behavior and purchases, not all Chinese sellers have been removed. Only those that meet delivery deadlines and offer relevant, in-demand assortments remain. Most sellers on the “Pigu” platform are from the Baltic States (59.32%), Poland accounts for 9.83%, and other EU countries make up 5.85%. Chinese sellers represent 18.18%. Meanwhile, competing marketplace “Varle.lt” currently offers an assortment of 2.5 million products. Marius Butauskas, founder of “Varle.lt,” specifies that the vast majority of their sellers are Lithuanian companies. “We only have a few sellers from Latvia, Estonia, or Poland, and no Chinese sellers at all. In this market, the problem is not so much delivery time but product quality—photos make the items look nearly perfect, but in reality, they barely resemble the image,” says Butauskas. “Verslo žinios” reported that UAB “Varle,” which operates the online marketplace “Varle.lt,” generated €90.4 million in revenue last year—10% more than in 2023, when turnover reached €82.15 million. However, net profit fell by nearly 25%, to €0.7 million, according to the company’s annual report submitted to the Center of Registers. The most recent report from “Pigu” is for the financial year ending March 31, 2023. The e-commerce company recorded a consolidated loss of €27.6 million (40% higher than the €19.8 million loss in the 2022 financial year). Sales fell to €187.2 million (from €202.2 million in FY2022).

PHH Group Marketplace, the Baltic e-commerce leader, which operates under the name of Pigu.lt in Lithuania, celebrates its 5 years anniversary. Over this period, Marketplace fulfilled 8,5 million customer orders and grew its sales to more than EUR265 million. It now offers more than 4.3 million products and great prices for Baltic and Finish customers as well as the bestselling conditions for the sellers. The best place to sell and buy online "We remain true to our strategy of being the best online Marketplace – a convenient shopping experience for our customers and a successful trading experience for our sellers in the Baltic States and Finland. We continue to invest in creating value for our customers – good prices, a wide range of products and fast delivery. We provide sellers with a convenient infrastructure, end to end service of each individual order in 5 languages, exceptional trading conditions and the opportunity to grow their sales in foreign markets," says Jakub Stefański, Head of PHH Group Marketplace. This year, Marketplace has brought many new benefits for both customers and sellers. For example, the company offered customers in Estonia and Latvia free delivery, while sellers in all countries saw a significant reduction in commissions and Fulfillment by Pigu fees. "By introducing a new commission calculation model for sellers, we have become the cheapest place to sell online in Baltics and Finland," says Mr Stefański. Furthermore, Marketplace is currently introducing a new logistic method linking sellers directly with customers, accelerating delivery times. As of November 2024, sellers will be able to drop-off parcels to Omniva, Itella Smartpost and LP Express (Unisend) warehouses in Vilnius, Kaunas, Riga and Tallin or to their lockers – more than 3000 – across whole Lithuania, Latvia and Estonia. The same logistic possibilities will be available in Finland from next year. The updated commission system encourages sellers to expand their product range and offer customers well-known premium products at competitive prices. "At the same time, we are giving our clients the opportunity to find both economy products and well-known premium brands at a better price on our virtual shelves. Today, Marketplace customers can choose from a wide range of products – from pencils for school to e-bikes, saunas, gazebos, furniture, investment gold bars and computer equipment. The fact that some bought items cost up to €6,000 means that customers feel safe, trust the Marketplace, the quality of the goods and the delivery," says Mr Stefański. Growth and expansion According to Mr Stefanski, the fact that PHH Group's Marketplace grows by 60-70% every year, both in terms of sales and revenue, shows that the company is on the right track. "We are about to enter the busiest trading period of the year - the Christmas sales. So, here's an example of how sales volumes have grown during that period: in the first year of operations – December 2019 Marketplace's sellers received 1737 orders, the second year's Christmas – 79971 orders and the last one in 2023 – almost  half a million orders! The growth is spectacular," says the Head of PHH Group Marketplace. According to him, Marketplace, which 5 years ago became a lifeline for businesses constrained by the COVID-19 pandemic and quarantine restrictions, today serves as a tool for sellers to expand their activities into new markets. "Having opened the gateway to trading in different markets, we are delighted that more and more sellers are taking advantage of this opportunity. More than 90% of our sellers sell crossborder across Lithuania, Latvia and Estonia with just 1-click enabling international expansion from 1 to 3 locations. Today, our e-commerce solution is the most convenient for sellers wanting to reach the Baltic and Finnish markets," says Mr Stefański. According to him, one of the most important steps was the Marketplace launch in Finland in 2023. Today more than 500 sellers successfully sell on the Finnish Marketplace. "It has never been easier to sell online and reach customers in foreign markets and we feel that we have directly contributed to this change," says Mr Stefański. Looking ahead, Stefanski says that the company will continue to focus on expanding the number of sellers, especially targeting foreign sellers, expanding the product range, maintaining its market leadership in the Baltic States and strengthening its position in Finland.

From 1 September, the Kaup24.ee Marketplace will offer even better conditions for selling online. Kaup24.ee introduces a new commissions tax model for sellers, with reduced commissions for all product categories and even more attractive conditions for well-known premium brands products. At the same time, this means good news for customers – they can expect better prices and an extended range of products. The implementation of the new commissions tax model took several months. This is one of the most important projects Marketplace has undertaken in recent years. It has several key objectives focused on meeting the needs of sellers and customers. "First and foremost, the aim of this project is to make our Marketplace the best place to trade in the Baltics and Finland. Lower commissions enable sellers to be competitive, to sell more and to earn more. And considering the whole Marketplace infrastructure, the services and opportunities which we provide for sellers, I can confidently say that Kaup24.ee Marketplace is currently the best and cheapest place to sell online in Baltics and Finland," says Jakub Stefanski, Head of Kaup24.ee Marketplace. The second goal of the project is to meet the needs of customers by expanding the range of products and offering premium products at competitive prices. "We want all customers to find what they need in our online shopping center, whether they are looking for economy products or well-known premium brands. Our most important aim is to provide the best shopping experience for all our customers – in terms of assortment, prices and delivery," says J. Stefanski. "So, in order to increase the number and range of well-known premium brands, we have introduced a new method of calculating commissions for this category of products. From 1 September, the commission rate will vary depending on the price of the product. Take the watch category for example – the commission used to be 15%, now it has been reduced to 10%, but if an item costs more than €500, it will only be subject to a 5% commission fee. We hope that these innovations will encourage sellers to offer more premium brands on Kaup24.ee Marketplace and thus fulfill customer’s needs," J. Stefanski explained the new commission model. Commissions will be automatically recalculated in the Kaup24.ee Marketplace system, without any additional steps for sellers. Commissions for all product categories are announced in the Seller console and publicly available online – the final list of commissions is published here. Kaup24.ee is owned by PHH Group, the largest e-commerce company in the Baltics. It was formed after the merger of the Lithuanian company Pigu.lt with the Finnish retail giant Hobby Hall. PHH Group operates Marketplaces in Finland, Estonia, Latvia and Lithuania. The Group's Marketplace ecosystem is operated by more than 4,000 sellers, with a product range of more than 3 million products. The number of sessions per year is around 150 million.

In June, Estonians employed trimmers in their homes and farmhouses to beautify their surroundings. According to the online shopping center Kaup24.ee, sales of trimmers was 34% higher than in June last year. "We also recorded active sales of various types of lawn mowers and lawn robots, garden tractors, but the popularity of trimmers jumped the most," says Nerijus Mikalajūnas, Communications Manager at Kaup24.ee. "In June, both petrol and battery-powered lawnmowers – self-propelled and non-self-propelled – were actively purchased. Their sales grew by almost 16% compared to June 2023," says Mikalajūnas. The average price of a lawnmower and trimmer sold was €219. The most popular choices for customers were the Redback petrol lawnmower and the Hecht petrol non-propelled lawnmower. The average price of garden tractors sold in June was €989. The best sellers in this category were two different models of petrol Hecht garden tractors and a mower made by the same company. "Lawn robots continue to be in demand in the garden machinery category, with more and more people entrusting their lawn care to robots," says Mikalajūnas. The most popular product in this category, both in Estonia and in the other Baltic States, was the Redback robotic lawnmower. The average price of a robot sold in June was €566. Overall, sales in the garden machinery category grew by almost 10% in June compared to the same period last year. The average price of a garden machinery product sold was €131. Kaup24.ee is owned by PHH Group, the largest e-commerce company in the Baltics. It was formed after the merger of the Lithuanian company Pigu.lt with the Finnish retail giant Hobby Hall. PHH Group operates Marketplaces in Finland, Estonia, Latvia and Lithuania. The Group's Marketplace ecosystem is operated by more than 4,000 sellers, with a product range of more than 3 million products. The number of sessions per year is around 150 million.

Celebrating its fourth anniversary, the Pigu HobbyHall Group (PHH Group) Marketplace has achieved impressive results over the period. The leading marketplace in the Baltics offers unrivaled customer experience and access to more than 3M products of local and international selection. At the same time it continuously improves its services for more than 4000 sellers, many of whom are based in the Baltic States.  "Thanks to our focus on the customers, today we are the most visited and popular Marketplace in Lithuania, Latvia and Estonia and our presence in Finland is growing every day. We will continue this strategic direction based on investing in improving the experience of our customers" – says Jakub Stefanski, Head of PHH Group Marketplace. According to Jakub Stefanski, the biggest achievement of the last year has been the launching of the Marketplace in Finland. Hobbyhall.fi, a well-known e-shop in Finland, was launched as a Marketplace at the end of June 2023. By doing so PHH Group has opened the gates for the Baltic sellers to sell their goods in Finland and vice versa.  “In the first three months of its operation in Finland, the Marketplace had almost 30,000 orders from more than 200, offering more than 770,000 products. These numbers continue to grow every week," – says J. Stefanski. In the near future, he says, PHH Group will bring even more selection and better prices, faster deliveries to the Baltic and Finnish customers. “We will achieve this by further expanding the Marketplace – opening up the market to thousands more of local and regional sellers who, competing with each other, will offer millions more of different products at the best prices, providing the best service and shopping experience. Also we will continue to improve the functionalities of the Marketplace, enhance existing services and develop new ones in order to bring maximum value to our marketplace sellers", – says J. Stefanski. “Our main goal for the fifth year of Marketplace operation remains to be the preferred place for customers to buy and the best place for sellers to sell in the Baltics and Finland” – states J. Stefanski. Pigu.lt is owned by Pigu HobbyHall Group, the largest e-commerce company in the Baltics. It was formed after Pigu.lt merged with Finnish retail company Hobby Hall. PHH Group operates e-shops and marketplace in Finland, Estonia, Latvia and Lithuania. More than 4,000 sellers sell on PHH Group Marketplace, there are more than 3 million products in the range. The number of sessions per year is around 150 million. According to J. Stefanski, the transformation of HobbyHall.fi into a marketplace is a very significant step in expanding the PHH Group Marketplace and its role in the region. “We have become the strongest e-commerce player and the largest local Marketplace in the Baltics and Finland” – says J. Stefanski.

The Black Friday campaign was very successful for the PHH Group Marketplace sellers. Their sales in Lithuania, Latvia and Estonia were more than 52% higher compared to the 2022 Black Friday results. "Black Friday has become another success story for our marketplace sellers. The results of this campaign reflect PHH Group's strategic objective to grow the number of external sellers in the Group's Marketplace by providing them with a well-developed, convenient and customer-valued e-commerce infrastructure. We continue to consolidate our reputation as a seller sales accelerator," - says Kristina Liškauskaitė, Head of Sales of PHH Group. She said that the dynamics of Black Friday sales show that clients have already gotten used to the fact that the campaign is not only on Friday but all weekend long. "When we opened Black Friday offers to loyal customers on Thursday, we saw growing sales, which peaked on Friday, but remained active throughout the weekend. It is clear, that customers were able to take the time to shop online in a calm and rational way over the weekend, avoiding the congestion and spontaneous purchases that are typical of physical outlets," - says Liškauskaitė. A total of 157,000 orders were recorded in PHH Group's e-shops in 4 countries during the 4-day Black Friday campaign. This is a record for this campaign. The flow of customers was around 10% higher than last year. The most common amount spent by customers during the campaign was between €27 and €59. The most popular product categories for PHH Group were children’s constructors and bricks, women's perfumes, headphones, smartphones and smartwatches, TVs and vacuum cleaners-brooms. The most expensive purchase during the campaign was an air conditioner, bought by a buyer in Estonia for around €5,000. A Bang & Olufsen Beosound A9 wireless speaker sold during the campaign in Finland cost over €3,000. In Lithuania, the most expensive purchase was a Canon digital camera for around €3,000. In Latvia, the most expensive purchase was a Cybex Jeremy Scott Wings multi-purpose stroller for children, which cost more than €2,000.

Kasutage teenust Fulfilment by Pigu! Fulfillment by Pigu abil toimetatakse Teie kaup kohale järgmisel päeval, isegi kui klient tellib kauba nädalavahetusel ning seda olenemata riigist, kus tellimus esitati. Kiire tarne on üks ostma motiveerivamaid tegureid, mis muudab Teie kauba veelgi nõutumaks. Oleme täheldanud, et Fulfilment by Pigu laos hoitavate kaupade müük kasvab ca 40%. Kasvatage ka oma kaupade müüki, pakkudes selleks klientidele järgmisel päeval järeletulemise võimalust!   Teenuse kirjeldus Fulfillment by Pigu (FBP) teenus – lao-, komplekteerimis-, pakkimis- ja tarneteenus, mis võimaldab klientide tellimusi kiiremini ja lihtsamalt täita. Kuidas see töötab? ● Valitud kaup tuleb toimetada Kaup24.ee Tallinna lattu. ● Ladustame teie kaupa ning tellimuse vastuvõtmisel paneme Teie kauba kliendi poole teele. ● Igakuiste teenuste eest väljastame arve. Nõudmised ● FBP teenust kasutada sooviv müüja peab olema Eestis käibemaksukohuslane. ● Kaup peab olema märgistatud triipkoodidega ja vastama tootekaardil märgitud triipkoodidele. ● Lattu toimetatavad saadetised peavad vastama kehtestatud pakendistandarditele. ● Toode ei tohi ületada 80 kg kaalupiirangut. Suuruse kategooriad Pakendatud kauba maksimaalsed mõõtmed ja kaal   Väike Keskmine I Keskmine II Suur Kaal Kuni 20 kg Kuni 20 kg Kuni 40 kg Kuni 80 kg Kõige pikem külg 50 cm 120 cm 200 cm 220 cm Maksimaalne servade kogupikkus 100 cm 150 cm 360 cm 360 cm   „Fulfilment by Pigu“ hinnad FBP tellimuste töötlemisel kehtivad järgmised tasud: Kauba vastuvõtmine Ladustamine Kaupade kogumine ja pakendamine Kliendi tagastuse töötlemise tasu (tagastamise korral)   Hinnad sõltuvad kauba mõõtmetest ja kaalust.   Lisateenused Kui Teie toodetel puuduvad ribakoodid või soovite kaupa meie laost tagastada, saame Teile pakkuda lisateenuseid: ● Toote vöötkoodide kleebiste liimimine. ● Kauba väljavedu laost. ● Kauba transportimine Teie poolt määratud aadressile.   Soovite rohkem infot? Vaadake lähemalt Learning Fridays seminarist. Soovite tellida teenust? Võtke ühendust oma juhiga.

Pigu ja Hobby Hall grupp nimetati ühinemise järel ümber PHH Grupiks. Pigu grupi alla kuulub Eestis Kaup24 ja Hobby Hall grupi alla Hansapost. “Jätkame Pigu ja Hobby Hall Grupi ühendamist ühise nime all tegutsedes. Gruppide hallatavate kohalike veebiplatvormide ja e-poodide kaubamärkides muudatusi ei ole plaanis teha,” ütles uue nimega PHH Grupi juht Dainius Liulys.  Kliendile tähendab ettevõtete ühinemine kohalikel veebiplatvormidel suuremat tootevalikut, sest Soomes müüdavad kaubad jõuavad nüüd ka Balti turule ning vastupidi. Momendil on Eesti kliendile märgatavaim muutus kaupade liikumine veebipoodide Hansaposti ja Kaup24, Läti omale aga 220.lv ja xnet.lv vahel. “Teeme tööd selle nimel, et Hansaposti kaubavalik oleks kättesaadav ka Kaup24 veebipoe külastajatele ja vastupidi,” ütles Liulys. “Grupid ei jaga ainult kaupu, vaid ka kogemusi – parimaid praktikaid ja protsesse, mis muudavad nii kaupade müümise kui ka ostmise võimalikult mugavaks ja meeldivaks kogemuseks,” rääkis Liulys. PHH Grupp teeb praegu ettevalmistusi, et avada Eesti, Läti ja Leedu kauplejatele ka Soome e-kaubanduse turg. “Kontserni veebiplatvormid ja e-poed olnud juba teist aastat e-kaubanduse väravaks ja suunanäitajaks nii suurematele kui väiksematele kauplejatele. Soome turu avamine, mis on kolm korda suurem kui Eesti, Läti ja Leedu turg kokku, võib olla tugevaks tõukeks müüjatele, kelle eesmärk on kasvatada oma e-äri,” ütles Liulyus. PHH Grupi peamine eesmärk on tugevdada klientide jaoks kolme komponenti: pakkuda kõige laiemat kaubavalikut, kiireimat kohaletoimetamist ja parimaid hindu. Grupp koondab oma platvormidel enam kui 4000 poodi, üle 2 miljoni kauba ja üle 150 miljoni külastuse aastas. Plaanide kohaselt ulatub PHH Grupi hallatavate e-kaubanduskeskuste müüjate arv umbes 10 000-ni. Kesk-Euroopa juhtiv investeerimisfond Mid Europa Partners liitis tänavu juunis nelja riigi kõige populaarsemad e-kaubanduse ettevõtted: Eestis Hansaposti ja Kaup24, Lätis 220.lv ja xnet.lv, Leedus pigu.lt ning Soomes HobbyHall, mille ühinemisel moodustus piirkonna suurim e-kaubandusäri.

Käesoleva aasta esimeses kvartalis moodustasid koguni 55% kõigist Amazonis müüdud kaupadest kolmandate riikide kaubad. Rohkem kui 61% Amazoni aastakasumist toovad nimelt kolmandate riikide müüjad. Amazon, eBay, Mercado Libre ja AliExpress on suurimad e-kaubanduse platvormid maailmas, mille kogukäive on rohkem kui 419 miljardit USA dollarit (345 miljardit eurot). Euroopa turul kuuluvad liidrite esiviisikusse ka Poola Allegro ning Saksa Zalando, mille aastakäive on kokku 7 miljardit eurot. E-kaubanduse platvormid muutuvad üha edukamaks ja tõhusamaks ärimudeliks. Seda kinnitab ka Balti turul tegutsev Pigu.lt grupi hallatav e-kaubanduse platvorm, mis annab võimaluse kaubelda Eestis, Lätis ja Leedus. Ainult pisut rohkem kui aasta tagasi loodud e-kaubanduse platvormiga on juba liitunud rohkem kui 2800 müüjat. Üheks selle platvormi edu võtmeks on digitaalse turunduse lahendused. Kuigi üha sagedamini tehakse e-turgudel otsuseid algoritmide abil, näitab Kaup24.ee kogemus, et e-kaupluste ja müügiplatvormide edu saavutamiseks on siiski vajalik tasakaal automatiseerimise ja praktilise kogemuse vahel (know how). Müügiedu võti on turundus „Üha kindlam e-kaubanduse kinnistumine e-äri turul on seotud paljude teguritega, kuid üks neist on eriti tähtis – digitaalse turunduse platvormide ja nende toimimise mõistmine. See aitab manipuleerida turundussüsteemide algoritmidega, näiteks tuvastades, millised veebilehed või reklaamid kuvatakse otsingusüsteemide kasutajatele siis, kui nad kasutavad teatud otsingufraase. Teades, kuidas algoritmid toimivad ja milliste andmetega tuleb neid toita, saab teha platvormi müüjatele kasulikumaid turundusotsuseid,“ rääkis Kaup24.ee digitaalse turunduse juht Domas Raulinaitis. Tema sõnul on viimase paari aasta muutused e-kaubanduse digitaalse turunduse vallas olnud väga kiired. See, mis oli alles hiljuti populaarne, on praeguseks juba kardinaalselt muutunud, mistõttu peavad turundusspetsialistid olema pidevalt kursis uusimate trendidega ja katsetama praktikas turunduse uusimaid töövahendeid. Ainult nii, mõistes võimalikult hästi, kuidas algoritmid toimivad ja omades praktilisi teadmisi, kuidas neid oma kasuks tööle panna, saavad spetsialistid tagada e-kaubanduse platvormi müüjate üha paremad tulemused. Kaup24.ee e-kaubanduse platvormi müüjad kasutavad iseteenindusplatvormi Martailer, mis aitab luua ja käivitada kauba reklaamikampaania lausa mõne minutiga. Need reklaamid (Sponsored Product Ads) jõuavad ostjateni just sel ajal, mil kaubad leitakse ja ostuotsused vastu võetakse. Kaupa võidakse reklaamida ja näidata ostjatele soovitusena kaubaga seotud veebilehtedel. „Samuti täiustame pidevalt oma sisemist tööriista, mille abil saavad e-kaubanduse platvormi müüjad ise hallata oma sortimenti ja sellega seotud teavet, näiteks kauba kirjeldusi, hindu, koguseid, tarneaegu, allahindluseid jne. Samuti saavad müüjad sellel platvormil jälgida kauba vaatamiste andmeid, müügitulemusi ja muud olulist ja vajalikku teavet,“ rääkis tööriista funktsionaalsusest D. Raulinaitis. Eesmärgi saavutamisel aitavad algoritmid ja kogukond „Praegu on Balti riikides meie e-kaubanduse platvormil kokku rohkem kui 2800 müüjat, mistõttu on ka turundusmeeskond alates platvormi avamisest möödunud aastal suurenenud kolm korda. Pakume Kaup24.ee müüjatele laia valikut erinevaid reklaamikampaaniaid, mis avaldatakse meie e-kaubanduse platvormil, aga ka sotsiaalkanalites, näiteks Facebookis, Instagramis või Google’i otsingusüsteemides,“ ütles Kaup24.ee digitaalse turunduse juht. Üks selline oli Kohvipäeva kampaania. Selle käigus võtsime kokku kõik tol ajal Kaup24.ee platvormil kohvi müügiga tegelevad ettevõtted, lasime käiku reklaamikampaania ja kohvi müügid tõusid tol päeval lausa taevasse. Alles hiljuti lõppes Raamatupäevade kampaania, mille ajal müüdi raamatuid kaks korda rohkem kui tavaliselt ning tunduvalt rohkem kui mõne viimase kuu jooksul. Domase veendumusel näitab taoliste kogukondlikult korraldatud kampaaniate edu, et kuigi algoritmid teevad oma tööd hästi, võivad koos plaane tegevad ja neid täitvad inimesed tagada veelgi parema tulemuse.

Pandeemia ajal kerkisid internetimüükide mastaabid ennenägematule kõrgusele. On loomulik, et tuleb juurde nii neid, kes soovivad oma ostud sooritada internetis, kui ka neid, kes tahavad oma kaupa sel viisil müüa. Mida tuleb teha, et e-poe start oleks kiire, ladus ja tõhus? „E-kaubanduses võib tänapäeval kätt proovida igaüks. Internetti liiguvad ka juba edu saavutanud füüsilised kauplused ja need, kes tahavad muuta oma hobi elatusallikaks. Kas tahate oma kaupa müüa? Tähtis on valida õige e-kaubanduse viis,“ ütles Kaup24.ee e-kaubanduse platvormi juht Raimondas Žilėnas.  Suur hulk kliente on tagatud Kellel läheb paremini – kas üksildasel müügikohal või kauplusel, mis tegutseb populaarses kaubanduskeskuses? „Nagu ka reaalses elus, saadab internetis edu neid, kes tegutsevad edukas seltskonnas. Kõigile müüjatele on tähtis, et alaliste klientide hulk oleks võimalikult suur. Just seepärast püüavad kauplused avada uksed populaarses kaubanduskeskuses. Kaup24.ee e-kaubanduse platvorm ongi taoline keskus, mis tegutseb internetis,“ rääkis R. Žilėnas. Alalised kliendid saab endale kindlustada ka reklaami abil. Kuid see on küllaltki kulukas, samuti peab olema spetsiifilisi teadmisi. „Lihtsam ja ka odavam viis on hakata oma kaupa müüma populaarses e-kaubanduskeskuses, mida iga päev külastavad sajad tuhanded ostjad,“ väitis R. Žilėnas. Selle tee on juba valinud rohkem kui 2800 Kaup24.ee e-kaubanduse platvormiga liitunud müüjat. Veel üks selle platvormi eelis on võimalus kaubelda peale Eesti ka Lätis ja Leedus, et nii jõuda veelgi suurema arvu potentsiaalsete ostjateni. Stardiks on vaja minimaalseid investeeringuid Üheks suuremaks Kaup24.ee e-kaubanduse eeliseks on juba toimiv taristu. Seega võib kauplema hakata kohe praegu.  Siin pakutakse e-kauplustele kõiki võimalikke tasumisviise, erinevaid tarnevõimalusi ja klienditeeninduse keskuse teenuseid, nii et endal ei ole vaja hoolitseda kliendipäringute eest. Samuti ei ole vaja lisaks investeerida turundusse, mõelda, kui palju maksab maksete kogumine, ei ole vaja hoolitseda lepingute sõlmimise ega erinevate süsteemide juurutamise eest – kõik selle tagab Kaup24.ee. See säästab algajate müüjate aega, aga ka nende raha. „Internetist ostma motiveerib inimesi lai kaubavalik, mugav tasumine, kiire kaubatarne ja võimalus kaubad tagastada, kui ostetud ese osutus ebasobivaks. E-kaubanduse stardist mõtlevad inimesed peaks endalt küsima: kas mul õnnestub ostjate vajadusi rahuldada?“ ütles R. Žilėnas. Balti riikide turgudel kauaaegse e-kaubanduse kogemusega Kaup24.ee annab uutele tulijatele kõik e-kaubanduseks vajalikud tööriistad ja pärast kohalike ostjate kogemuste ning vajadustega tutvumist jagab meeleldi ka oma teadmisi nende e-kauplustega, mis müüvad oma kaupa Kaup24.ee kaubanduskeskuses. Kolm tähtsat asja Mida on vaja, et võimalikult palju ostjate e-kaupluse külastusi lõppeks tellimuse esitamisega? „Meie kogemused näitavad, et soovides edukalt kaubelda, on tähtis tähelepanu pöörata kolmele peamisele asjale:  kauba põhjalikele kirjeldustele, kvaliteetsetele fotodele ja teiste ostjate arvamustele. See aitab müüa,“ annab nõu R. Žilėnas. Tema arvates on viimasel ajal e-kauplustes üha populaarsemad ka videod. See toimib, kui klientidele pakutakse vähe tuntud kaupa. Video aitab aru saada, milline on eseme suurus, tööpõhimõte ja muud omadused. „Ja kui tutvutakse tarbijate arvamustega teiste müüjate kauba kohta, siis see aitab vältida konkurentide tehtud vigu. Ostjate tagasiside on väga väärtuslik. Sellest juhindudes saavad müüjad korrigeerida oma kaubavalikut, hinnakujundust ning muid ostjate jaoks tähtsust omavaid aspekte ja suurendada seega oma müüke,“ jagab Kaup24.ee e-kaubanduse platvormi juht nõuandeid. Tähelepanu igaühele Igaühel, kes alustab oma internetimüüja karjääri, on tähtis omada usaldusväärset nõuandjat ja saada vajalikku abi. „Kuidas õigesti oma kaupa esitleda? Mida peab teadma, kui tahad müüja kaupa Lätis? Millised on Eesti turu nüansid? Kuidas läbimüüke suurendada? E-kaubanduses tekib palju küsimusi. Kõigile neile aitab meie meeskond vastata. Kõigile meie kaubandussüsteemiga liitunud müüjatele anname isikliku müügijuhi, kes on abiks alates stardist kuni edukate müükideni. Teeme ka konsultatsioone ja anname nõuandeid ning korraldame koolitusi,“ ütles R. Žilėnas.