Move the Needle: Yarns from an Unlikely Entrepreneur

Discover how to harness the power of 'can't' and turn it into creative energy to help you pursue your passions - both personal and professional - and shape a successful, thriving life. 'Move the Needle overflows with passion, wisdom and hard-won business (and life) lessons.' Jeff Walker, #1 New York Times bestselling author of Launch Learn how to make your big, impossible dreams a reality with help from a creative entrepreneur who's turned her passion into a global force. People always ask Shelley Brander what possessed her to leave the successful advertising firm she founded with her husband to open a local yarn store. And then they wonder how that one storefront grew into an e-commerce business, and from there into a global movement to Knit the World Together. In Move the Needle, Shelley shares stories from her life to show that you can pursue your life's passions - personal and professional - no matter how quirky or impossible they may seem to everyone around you. Whether you're an entrenched or aspiring entrepreneur, or have a passion that just won't let you go, Shelley shares lessons from her journey that reveal how to: * put your passion first and make your creative side hustle your main gig * recognize the true value of creativity and experimentation * have hope against all odds * surround yourself with supportive people * believe in the power of your weird, impossible dream! Shelley invites you to hold space for your seemingly improbable (but totally possible) goals, dreams and purpose.