Make Brilliant Work: Lessons on Creativity, Innovation, and Success

'Everyone would benefit from reading Judkins, if only because he is so entertaining . . . packed with counterintuitive insights and hard truths' - Psychology Today Make Brilliant Work is an inspiring guide to unlocking your creative potential, showing you the methods and techniques that will transform your efforts and help you produce your best ever creative work. You don't have to be brilliant to produce brilliant work. Many of the characters you will meet in this book failed at school, lacked natural talent, were not especially gifted or were repeatedly sacked. But their methods produced brilliant work - and they will work for you, too. Make Brilliant Work is the essential book from Rod Judkins, author of the international bestseller The Art of Creative Thinking. Whether you are a business or an individual, you might find it hard to produce something significant and important. The real-life heroes in this book will show you how to make the transformation from ordinary to extraordinary. From Roald Dahl to Steven Spielberg, and star architect Zaha Hadid: the figures in Make Brilliant Work will show you how to think for yourself, take risks and persevere to create brilliant work. 'Whatever your creative hangup, Rod Judkins has steps you can take now . . . An admirably straightforward, no-nonsense guide to getting over yourself and getting to work' - Mason Currey, author of Daily Rituals: How Artists Work