Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself

A top branding guru shares her secrets about authentically connecting with you audience through the concept of unapologetic authenticity and using the most powerful tool for connection in history: the Internet. 60,000 first printing.
"Zweig explores the myths about branding and gets straight into the heart of what really builds and sustains a personal brand platform: your unapologetic authenticity"--
Build your confidence, increase your value, and make a lasting impact—a brand authenticity expert shares her most powerful secrets. Everyone in marketing is talking “authenticity.” Which means making a personal or professional brand should be simpler than ever, right? What could be easier than “being yourself?” Simple? Sure. But easy? Not so much. Why? Because authenticity is unfiltered, unapologetic, and honest. Authenticity owns its imperfections and takes responsibility for mistakes. It shows up on the good and bad days. In short, authenticity feels scary. No wonder we try to brand ourselves as someone else we think will be more appealing than our real selves. Jessica Zweig founded the SimplyBe. agency to revolutionize an authenticity-first approach to branding. With Be: A No-Bullsh*t Guide to Increasing Your Self Worth and Net Worth by Simply Being Yourself, she shares her most powerful secrets for building authenticity, service, and real connection into your winning brand. “I’m opening up the freakin’ vault to SimplyBe.’s best-in-class, trademarked methodologies, tools, and frameworks for clearing away everything that’s keeping the real you from shining through,” she says, including: • Branding Reinvented—Forget the hacks and tricks, it’s time to learn what personal branding is really about.• Embracing Your Sh*t—All that stuff you think you need to hide? That’s actually your most important resource!• Your Vibe Attracts Your Tribe—Learn to magnetize the people who most want to support you (and they’re out there).• Your Personal Brand Hologram®—SimplyBe.’s universal framework can crystallize your utterly unique brand platform.• The Supernova™—Create winning content with the secret sauce of consistency and clarity.• The Pinnacle Content Framework™—Take the stress out of strategy and find the most direct, effective path toward your goals.• Getting Social Media Right—Stop chasing trends and learn the 10 sustainable, evergreen principles for online connection.• Living Your Brand—Take your authentic personal brand where it matters most: offline and into your relationships, your workplace, and the way you show up in the world.“We are living at an inflection point,” says Jessica Zweig. “For any brand—business or personal—the game is no longer about eyeballs, but engagement. No longer about impressions, but impact. Content is no longer king, clarity is. Your best strategy? Service and generosity. Your best solution? Authenticity.” Here is a powerful guide for connecting with others, changing lives, and moving the world forward as only you can.
The founder of the renowned SimplyBe. agency redefines personal branding, smashing common myths and misperceptions as she shares her most powerful tools for building and sustaining a brand based on service, clear communication, and unapologetic authenticity.