Self Care: A Novel

The CEO of a woman’s wellness start up must deal innumerable stresses, including her COO having tweeted something terrible about the president’s daughter while their top influencer, a former reality show contestant, becomes embroiled in a sexual misconduct scandal. Original.
"Two female cofounders of a wellness start-up struggle to find balance between being good people and doing good business, while trying to maintain their best friendship. Have you ever scrolled through Instagram and seen countless influencers who seem like experts at caring for themselves--from their yoga crop tops to their well-lit clean meals to their serumed skin and erudite-but-color-coded reading stack? This novel delves into the real lives of the people working in the wellness industry and exposes the world behind the filter. Maren Gelb is on a company-imposed digital detox. She tweeted something terrible about the President's daughter, and as the COO of Richual, "the most inclusive online community platform for women to cultivate the practice of self-care and change the world by changing ourselves," it's a PR nightmare. Not only is CEO Devin Avery counting on Maren to be fully present for the upcoming Series B closing, but indispensable employee Khadijah Walker has been keeping a secret that will reveal just how feminist Richual's values actually are, and former Bachelorette contestant and Richual board member Evan Wiley is about to be embroiled in a sexual misconduct scandal that could threaten Richual's future forever. When self-care is part of your revenue model, can confessing your damage be good for business?"--
"Highbrow, brilliant." --The Approval Matrix, New York magazineOne of Cosmopolitan's 12 Books You'll Be Dying to Read This SummerA Publishers Weekly Best Book of Summer 2020A Vulture Best Book of Summer 2020One of Refinery29's 25 Books You'll Want to Read This SummerAn Esquire Must-Read Book of Summer 2020A Book Riot Best Book of 2020 *so farThe female cofounders of a wellness start-up struggle to find balance between being good people and doing good business, while trying to stay BFFs.Maren Gelb is on a company-imposed digital detox. She tweeted something terrible about the President's daughter, and as the COO of Richual, &;the most inclusive online community platform for women to cultivate the practice of self-care and change the world by changing ourselves,&; it's a PR nightmare. Not only is CEO Devin Avery counting on Maren to be fully present for their next round of funding, but indispensable employee Khadijah Walker has been keeping a secret that will reveal just how feminist Richual&;s values actually are, and former Bachelorette contestant and Richual board member Evan Wiley is about to be embroiled in a sexual misconduct scandal that could destroy the company forever. Have you ever scrolled through Instagram and seen countless influencers who seem like experts at caring for themselves&;from their yoga crop tops to their well-lit clean meals to their serumed skin and erudite-but-color-coded reading stack? Self Care delves into the lives and psyches of people working in the wellness industry and exposes the world behind the filter.