Most books about successful businesses focus on public companies, where the definition for success is steady growth in revenue and profits. Yet there are many excellent, privately held companies marching to the beat of a different drum; they have stricken revenue and profit growth from the top of their mission statements. Instead, they define themselves by their passion for their products and their commitment to their employees, customers, and community--embracing a clarity and loyalty to purpose that's an anomaly in today's environment. This book is about the unconventional people who run these purpose-driven companies, consistently profitable yet consciously resisting convention by staying small and great instead of becoming large and mediocre.--From publisher description.
It's widely accepted in business that great companies grow their revenues and profits year after year - but bigger is not necessarily better. This book looks at a range of 14 private companies, from a brewery to a record label, that chose a different path to success. It helps an entrepreneur consider new directions to make their company great.