Corporate Communication: A Guide to Theory and Practice 7th Revised edition

Fully updated in light of the Covid-19 pandemic and recent social and technological advances, this popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.
This popular, market-leading textbook for corporate communication continues to be the authoritative and definitive textbook for students and educators.The text has been fully updated to include:• changes to the workplace in light of the Covid-19 pandemic and its impacts on employee communication via platforms such as Zoom and Microsoft Teams   • the ongoing impacts of digital disruption and transformation on corporate communication at the advent of the ‘metaverse’ and alongside consideration of popular newer social media such as TikTok• the increasing focus on sustainability and the United Nations’ Sustainable Development Goals (SDGs); societal impact, purpose and corporate social responsibility; and the importance of social justice and inclusion within organizations and how these relate to organizational communicationNew case studies include Black Lives Matter (Starbucks); surveillance capitalism (Facebook); diversity and inclusion (Microsoft); and hybrid working (British Airways).This textbook is essential reading for communication courses including: corporate communication; organizational communication; management communication; strategic communication; and public relations.Joep Cornelissen is Professor of Corporate Communication and Management at Rotterdam School of Management, Erasmus University.