Business Models and Modelling

Editors Baden-Fuller and Mangematin present readers with a collection of contributions from leading scholars in North America, Asia, and Europe focused on contemporary developments in the field of business models, paying special attention to the concept of modeling dimension. The thirteen contributions that make up the text are organized in three parts devoted to strategizing with business models, modeling the business model, and enacting business models. Charles Baden-Fuller is a faculty member of City University London, in the UK and the University of Pennsylvania. Vincent Mangematin is a faculty member of the Grenoble Ecole de Management, France. Distributed in North America by Turpin Distribution. Annotation ©2016 Ringgold, Inc., Portland, OR (protoview.com)
In this volume, leading scholars from North America, Europe, and Asia come together to explore new dimensions of the business models topic paying particular attention to the modelling dimension – what this means, how modelling should be approached, how business models are manipulated, how they become iconic, and why they are embedded in heuristics. These ideas are a new departure for the literature that allows more solid theorizing about the role of business models in conceptions of strategy and strategizing. It also allows the demand side perspective (customers and their engagement) to become clearer, so linking academic writing more clearly to events in the digital economy. Our volume also examines business models and change. It explores how the business model perspective increases our understanding of micro and macro change processes – in particular, the critical question of how to achieve scale and scope, and the difference between social and other business models, how business models vary over the industry cycle and how different levels of management contribute to business model innovation.