Au Bonheur des Dames is the glittering Paris department store run by Octave Mouret. He has used charm and drive to become director of this mighty emporium, unscrupulously exploiting his young female staff and seducing his lady customers with luxurious displays of shimmering silks, satins, velvet and lace. Then Denise Baudu, a naive provincial girl, becomes an assistant at the store, and Mouret discovers that he in turn can also be enchanted.With its vivid portrayal of greedy customers and gossiping staff, its lavish descriptions and sense of theatre, Au Bonheur des Dames is a rich and exciting novel. The eleventh in Zola's great cycle Les Rougon-Macquart, it is his comment on modern consumer society. In this sense it is, out of Zola's novels, 'surely the one that has most relevance for our time'.
Through charm, drive, and diligent effort Octave Mouret has become the director of one of the finest new department stores in Paris, Au Bonheur des Dames. Supremely aware of the power of his position, Mouret seeks to exploit the desire that his luxuriantly displayed merchandise arouses in the ladies who shop, and the aspirations of the young female assistants he employs. Charting the beginnings of the capitalist economy and bourgeois society, Zola captures in lavish detail the greedy customers and gossiping staff, and the obsession with image, fashion, and gratification that was a phenomenon of nineteenth-century French consumer society. Of all Zola's novels, this may be the one with the most relevance for our own time.
Through charm, drive, and diligent effort Octave Mouret has become the director of one of the finest new department stores in Paris, Au Bonheur des Dames. Supremely aware of the power of his position, Mouret seeks to exploit the desire that his luxuriantly displayed merchandise arouses in the ladies who shop, and the aspirations of the young female assistants he employs. Charting the beginnings of the capitalist economy and bourgeois society, Zola captures in lavish detail the greedy customers and gossiping staff, and the obsession with image, fashion, and gratification that was a phenomenon of nineteenth-century French consumer society. Of all Zola's novels, this may be the one with the most relevance for our own time.
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