Rogue Waves: Future-Proof Your Business to Survive and Profit from Radical Change

"A renowned business futurist shows leaders how their companies can adapt, survive, and thrive in times of radical disruption caused by the convergence of economic, technological, and social change. Today's businesses are sailing in stormy waters-financial crises, pandemics, social chaos, trade wars, AI-with the waves getting bigger every day. In the ocean, a collision of waves can create 85-foot walls of water called rogue waves, which can sink a ship in seconds. These rogue waves aren't predictable, but they are forecastable-much like the radical changes that businesses face in our current climate. If you can get ahead of them, you can profit from them. This must-read survival guide from innovation expert and business futurist Jonathan Brill shows leaders how their organizations can navigate these waves, ride out the fiercest of storms, and come out stronger on the other side. Drawing from years of experience as a Fortune 500 executive, advisor, and entrepreneur, Brill gives business leaders a practical action plan to: Capitalize on the 10 economic, technological, and social trends, or waves, most likely to collide and reshape the business world Implement techniques that all managers at any level can use to turn sudden risks into outsized opportunitiesCreate a culture of entrepreneurship and experimentation Learn and scale the leadership skills and processes that will help transform their companies into resilient and adaptable organizations Timely, important, and essential, Rogue Waves equips businessleaders with the predictive tools they need to take advantage of randomness, turn chaos into profit, and control their future, so that their companies thrive-while their competitors are washed away"--
“An actionable framework for driving change.” —Adam GrantWill the next rogue wave sink your ship—or will you choose to profit from it?At this moment, rogue waves are forming under your business. Emerging technologies, changing demographics, the data economy, automation, and other trends—the undercurrents of radical, systemic change—are crashing into each other. When they converge, they’ll produce sea changes that sink companies and wash away entire industries overnight. If your competitor can’t ride out the next wave and you can, you win.In Rogue Waves, Jonathan Brill—a renowned expert on resilient growth and decision making under uncertainty—shows you how to prepare your business to survive and thrive through the most radical upheavals. Drawing on years of experience as a Fortune 500 innovation executive, advisor, and entrepreneur, Brill delivers a practical action plan to:Identify and capitalize on the 10 economic, technological, and social trends that will collide to reshape your businessTurn sudden threats into outsized opportunitiesCreate a culture of entrepreneurship and experimentationBuild and scale leadership skills and processes to supercharge your company’s agility and adaptabilityThis must-read survival guide provides the predictive tools you need to take advantage of randomness, turn chaos into profit, and set your company on the course for long-term success.Resilience is your new strategy for growth.