A New Semiotics is an introductory guide to the field of semiotics. Assuming no prior knowledge of semiotics, this accessible text takes a fresh look at semiotics and suggests that many of the forebears and many contemporary contributors to semiotics have misconstrued the nature of their work. prior knowledge and written in accessible and engaging writing *each chapter ends with a summary, questions/discussion points for students, and further reading *Ideal for beginning students of semiotics at both u/g and p/g level , taught widely in linguistics, communication and cultural/media studies
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