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"For the past three years, LinkedIn has listed User Experience design (UX) as a top 15 in-demand career. Unfortunately, many practitioners entering this profession are self-taught and lack the guidance needed to advance professionally. User Experience Design is the professional playbook for UX professionals. It teaches product leaders, managers, engineers, and designers that design is a business growth driver, and how to design customer-centered tech products that customers love. The book explains the mindset top UX professionals need to combine core principles of design, business, and customer focus in their product development work. Written by the co-founder of UXReactor, the fastest growing specialized UX firm in the US, this book dozens of practical UX tools."-- Igniting business growth through UX  In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start.   In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.   You’ll discover: Why putting users at the center of strategy leads to an almost unfair competitive advantage  Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable  Common shortfalls that prevent organizations from reaping the value of experience design    27 proven “plays” from the UXReactor playbook to put concepts into practice  Game planning examples to execute at different levels of an organization  A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. 
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16899
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"For the past three years, LinkedIn has listed User Experience design (UX) as a top 15 in-demand career. Unfortunately, many practitioners entering this profession are self-taught and lack the guidance needed to advance professionally. User Experience Design is the professional playbook for UX professionals. It teaches product leaders, managers, engineers, and designers that design is a business growth driver, and how to design customer-centered tech products that customers love. The book explains the mindset top UX professionals need to combine core principles of design, business, and customer focus in their product development work. Written by the co-founder of UXReactor, the fastest growing specialized UX firm in the US, this book dozens of practical UX tools."-- Igniting business growth through UX  In an increasingly digital world, users are rewarding products and services that provide them with a good experience and punishing those that don’t — with their wallets. Organizations realize they need to adapt quickly but don’t know how or where to start.   In User Experience Design: A Practical Playbook to Fuel Business Growth, UXReactor co-Founder Satyam Kantamneni distills 25 years of industry experience into a pragmatic approach to help organizations advance in the highly competitive and rapidly changing digital world.   You’ll discover: Why putting users at the center of strategy leads to an almost unfair competitive advantage  Ways to build an organizational system that delivers a superior user experience that is replicable, consistent, and scalable  Common shortfalls that prevent organizations from reaping the value of experience design    27 proven “plays” from the UXReactor playbook to put concepts into practice  Game planning examples to execute at different levels of an organization  A comprehensive and practical book for everyone involved in the transformation — business leaders, design leaders, product managers, engineers, and designers — User Experience Design: A Practical Playbook to Fuel Business Growth is also an ideal blueprint for current and prospective UX practitioners seeking to improve their skills and further their careers. 
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31599
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"In this book, beloved teacher Lama Zopa Rinpoche guides us through the most popular mantras in Tibetan Buddhism: Shakyamuni Buddha, Chenrezig, Manjushri, Tara, Medicine Buddha, Vajrasattva, and more. A mantra-literally "that which protects the mind"-is a series of Sanskrit syllables that evoke the energy of a particular buddha or bodhisattva. It works as a sacred sound that brings blessings to ourself and others, and as a tool to transform our mind into one that is more compassionate and wise. In clear and succinct teachings, Lama Zopa shows us why we need different mantras and how each mantra works. He also explains their importance and power, giving specific instructions for practicing them. The exquisite, full-color illustrations of the deities that accompany the text make this book a beautiful guide, one suitable for both beginners and experienced practitioners"-- Lama Zopa Rinpoche, the respected and beloved cofounder of the Foundation for the Preservation of the Mahayana Tradition, offers us a significant book that is both a beautiful tool for experienced practitioners and a how-to for beginners.Revitalize your practice with the potent energy of mantra. In this book, beloved teacher Lama Zopa Rinpoche guides us through the most popular mantras in Tibetan Buddhism: Shakyamuni Buddha, Chenrezig, Manjushri, Tara, Medicine Buddha, Vajrasattva, and more. A mantra—literally “that which protects the mind”—is a series of Sanskrit syllables that evoke the energy of a particular buddha or bodhisattva. It works as a sacred sound that brings blessings to ourself and others, and as a tool to transform our mind into one that is more compassionate and wise. In clear and succinct teachings, Lama Zopa shows us why we need different mantras and how each mantra works. He also explains their importance and power, giving specific instructions for practicing them. The exquisite, full-color illustrations of the deities that accompany the text make this book a beautiful guide, one suitable for both beginners and experienced practitioners.
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33399
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"In this book, beloved teacher Lama Zopa Rinpoche guides us through the most popular mantras in Tibetan Buddhism: Shakyamuni Buddha, Chenrezig, Manjushri, Tara, Medicine Buddha, Vajrasattva, and more. A mantra-literally "that which protects the mind"-is a series of Sanskrit syllables that evoke the energy of a particular buddha or bodhisattva. It works as a sacred sound that brings blessings to ourself and others, and as a tool to transform our mind into one that is more compassionate and wise. In clear and succinct teachings, Lama Zopa shows us why we need different mantras and how each mantra works. He also explains their importance and power, giving specific instructions for practicing them. The exquisite, full-color illustrations of the deities that accompany the text make this book a beautiful guide, one suitable for both beginners and experienced practitioners"-- Lama Zopa Rinpoche, the respected and beloved cofounder of the Foundation for the Preservation of the Mahayana Tradition, offers us a significant book that is both a beautiful tool for experienced practitioners and a how-to for beginners.Revitalize your practice with the potent energy of mantra. In this book, beloved teacher Lama Zopa Rinpoche guides us through the most popular mantras in Tibetan Buddhism: Shakyamuni Buddha, Chenrezig, Manjushri, Tara, Medicine Buddha, Vajrasattva, and more. A mantra—literally “that which protects the mind”—is a series of Sanskrit syllables that evoke the energy of a particular buddha or bodhisattva. It works as a sacred sound that brings blessings to ourself and others, and as a tool to transform our mind into one that is more compassionate and wise. In clear and succinct teachings, Lama Zopa shows us why we need different mantras and how each mantra works. He also explains their importance and power, giving specific instructions for practicing them. The exquisite, full-color illustrations of the deities that accompany the text make this book a beautiful guide, one suitable for both beginners and experienced practitioners.
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46599