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Best Story Wins: How to Leverage Hollywood Storytelling in Business and Beyond

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Autor:	Matthew Luhn
Lehekülgede arv:	164
Ilmumisaasta:	2018
Kauba ID:	17964534

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Provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.
The Best Story Wins provides fresh perspectives on the principles of Pixar-style storytelling, adapted by one of the studio’s top creatives to meet the needs of entrepreneurs, marketers, and business-minded storytellers of all stripes.Pixar movies have transfixed viewers around the world and stirred a hunger in creative and corporate realms to adopt new and more impactful ways of telling stories. Former Pixar and The Simpsons Animator and Story Artist Matthew Luhn translates his two and half decades of storytelling techniques and concepts to the CEOs, advertisers, marketers, and creatives in the business world and beyond. A combination of Luhn’s personal stories and storytelling insights, The Best Story Wins retells the “Hero’s Journey” story building methods through the lens of the Pixar films to help business minds embrace the power of storytelling for themselves!

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Kauba ID:	17964534
Kategooria:	Majandusalased raamatud
Tootepakendite arv:	1 tk.
Paki suurus ja kaal (1):	0,01 x 0,14 x 0,22 m, 0,21 kg
Kirjastus:	Morgan James Publishing llc
Raamatu keel:	Inglise keel
Tüüp:	Majandusteadus
Autor:	Matthew Luhn
Lehekülgede arv:	164
Ilmumisaasta:	2018

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